Jefferies highlights cannibalization and fashion risks impacting ANTA Sports shares

Published 10/10/2024, 12:30
Jefferies highlights cannibalization and fashion risks impacting ANTA Sports shares

On Thursday, ANTA Sports Products Ltd. (2020:HK) (OTC: ANPDF) experienced a change in stock rating as Jefferies downgraded the company from Buy to Hold. Accompanying this downgrade, the firm also reduced the price target on ANTA Sports to HK$108.00 from the previous HK$120.00.

The adjustment in rating and price target followed the release of ANTA Sports' third-quarter retail sales data, which did not meet expectations. The data was published after the Hong Kong market closed on October 10, 2024. Jefferies revised its earnings forecasts for ANTA Sports for the years 2024 and 2025, decreasing them by 3% and 6% respectively. The rationale behind this revision stems from several factors that are expected to impact the company's financial performance.

The firm noted that ANTA Sports is likely to face markdown pressure in the fourth quarter of 2024. Additionally, the company is expected to encounter heightened competition as major industry players like Nike (NYSE:NKE) and Adidas (OTC:ADDYY) (ADS) begin destocking, which could affect market dynamics.

Specific challenges for ANTA's own brands were also highlighted. The "Super Anta" product line is reportedly causing cannibalization within the Anta brand, potentially diluting its market strength. Furthermore, the Fila brand, which is part of ANTA's portfolio, is facing significant fashion risks, indicating potential volatility in its popularity and sales.

Jefferies' downgrade and price target adjustment reflect these concerns and suggest a more cautious outlook for ANTA Sports' near-term financial prospects. The firm's analysis points to a series of strategic and market challenges that ANTA Sports will need to navigate moving forward.

InvestingPro Insights

Despite Jefferies' downgrade, ANTA Sports Products Ltd. (OTC: ANPDF) exhibits several strengths according to InvestingPro data. The company's market capitalization stands at $36.32 billion, reflecting its significant presence in the Textiles, Apparel & Luxury Goods industry. ANTA's impressive gross profit margin of 63.05% for the last twelve months as of Q2 2024 underscores its ability to maintain profitability in a competitive market.

InvestingPro Tips highlight ANTA's strong financial position, noting that it holds more cash than debt on its balance sheet. This financial stability could provide a buffer against the markdown pressure and increased competition mentioned in the article. Additionally, ANTA is trading at a low P/E ratio relative to its near-term earnings growth, with a PEG ratio of 0.41, suggesting potential undervaluation despite recent challenges.

The company's revenue growth of 15.9% over the last twelve months indicates ongoing market demand, which could help mitigate some of the concerns raised by Jefferies. Moreover, ANTA's strong return over the last three months, with a price total return of 63.59%, demonstrates investor confidence that may extend beyond short-term headwinds.

For investors seeking a more comprehensive analysis, InvestingPro offers 13 additional tips on ANTA Sports, providing deeper insights into the company's financial health and market position.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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