JetBlue appoints Stephanie Evans Greene as SVP of marketing and brand

NEW YORK - JetBlue Airways (NASDAQ:JBLU), currently valued at $1.75 billion and facing significant operational challenges according to InvestingPro analysis, has appointed Stephanie Evans Greene as senior vice president of marketing and brand, the airline announced Tuesday in a press release.

Greene will oversee the company’s advertising, marketing, product development, digital commerce strategy, brand strategy, and customer strategy. She will report directly to JetBlue President Marty St. George and join the airline’s senior leadership team at a crucial time when the company faces mounting financial pressures, with InvestingPro data showing a 26.7% stock decline over the past six months.

With more than 25 years of experience in marketing and brand leadership, Greene previously held senior marketing positions at Carnival Cruise Line, Google, Hearts on Fire, and AirSculpt. Earlier in her career, she managed major client accounts at Arnold Worldwide and Ogilvy.

"Stephanie is not only a bold and modern brand thinker—she’s a business builder," said St. George in the statement. He added that her experience with digital-first marketing, e-commerce, and customer loyalty strategies would be valuable as the airline focuses on attracting more customers and driving revenue.

Greene, a Boston College graduate, expressed her admiration for JetBlue’s "unique blend of humanity, innovation, and challenger spirit" and stated she looks forward to helping "create stronger customer connections" and "modernizing our digital touchpoints."

JetBlue serves more than 100 destinations throughout the United States, Latin America, the Caribbean, Canada, and Europe, according to the company. Despite its extensive network, InvestingPro analysis reveals the airline faces significant financial headwinds, with analysts revising earnings expectations downward. Get the complete financial picture and 10+ additional ProTips with an InvestingPro subscription.

In other recent news, JetBlue Airways has expanded its Insider Experience program to San Juan, Puerto Rico, offering customers complimentary airport transfers, a meet-and-greet service, and a guided walking tour of Old San Juan. This expansion is part of JetBlue’s efforts to strengthen its presence in Puerto Rico, where it operates more scheduled flights than any other airline. Additionally, JetBlue and United Airlines have announced a collaboration named "Blue Sky," which aims to link their loyalty programs and provide expanded flight options and benefits to customers. This partnership will allow travelers to book flights on either airline’s website and use points interchangeably, pending regulatory approval. As part of the deal, JetBlue will offer United access to slots at JFK International Airport and exchange flight schedules at Newark Liberty International Airport. Morgan Stanley has maintained its Equalweight rating and $8.00 price target for JetBlue stock, noting that the collaboration is expected to benefit both airlines. JetBlue CEO Joanna Geraghty emphasized that this partnership is not a precursor to a merger with United Airlines, reinforcing JetBlue’s commitment to maintaining its independence.

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