Kirkland’s to rebrand as The Brand House Collective, appoints new directors

NASHVILLE - Kirkland’s, Inc. (NASDAQ:KIRK) announced plans to rebrand as The Brand House Collective, Inc., reflecting its transformation into a multi-brand retail operator that will manage Kirkland’s Home and Beyond, Inc.’s portfolio of brands including Bed Bath & Beyond, Overstock, and buybuy Baby.

The company will seek shareholder approval for the name change and a ticker symbol switch from "KIRK" to "TBHC" at its annual meeting on July 24, 2025.

As part of its operational reset, Kirkland’s plans to consolidate its footprint to approximately 290 store locations, down from its current 313 stores across 35 states. The company will accelerate the launch of Bed Bath & Beyond Home stores through conversions of existing Kirkland’s Home locations, with the first store opening in Brentwood, Tennessee in August 2025, followed by five more in the Nashville area.

"The Brand House Collective is more than a new name – it’s a bold declaration of where we’re headed," said Amy Sullivan, CEO of Kirkland’s, in the press release.

The company also announced the appointment of four new directors to its board effective June 24, 2025: Eric Schwartzman, Neely Tamminga, Tamara Ward, and Steve Woodward. Ward and Woodward were nominated by Beyond in accordance with their investor rights agreement. Five current board members, including Ann Joyce, Charlie Pleas III, Chris Shimojima, Jill Soltau, and Susan Lanigan, will be departing.

The retailer has implemented a corporate reorganization with a streamlined structure featuring dedicated merchants leading each brand, supported by centralized teams across finance, operations, and technology.

The company also plans to test approximately 30 physical Overstock brand locations following an initial pilot in Nashville, and is finalizing store designs for buybuy Baby and other potential concepts. This expansion strategy comes amid challenging market conditions, with the stock down 29% over the past six months. Discover more detailed insights and financial metrics with InvestingPro’s exclusive analysis tools and comprehensive research reports.

In other recent news, Kirkland’s Inc. reported its fourth-quarter 2025 financial results, revealing a challenging period for the company. The adjusted earnings per share (EPS) came in at $0.54, missing the forecasted $0.59, while revenue was $148.9 million, falling short of the $150.09 million projection. This represents a decline from $165.9 million in revenue the previous year. Kirkland’s did not provide formal guidance for future quarters, citing uncertainties related to tariffs and the broader economic environment. The company is focusing on store conversions and new product lines as part of its strategic initiatives to drive growth. Notably, Kirkland’s is in active discussions to finalize a $5 million term loan expansion with Beyond, which is expected to support its store conversion strategy. CEO Amy Sullivan emphasized the company’s focus on reimagining its future and returning to profitability. Kirkland’s continues to face headwinds, including economic uncertainties and challenges in its e-commerce segment.

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