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CINCINNATI - The Kroger Co. (NYSE: KR), a prominent $43 billion consumer staples retailer with annual revenues exceeding $147 billion, has introduced the "Elite Ate" Snack Bracket, a promotional event showcasing a selection of popular snacks from the company’s own brands. The event coincides with college basketball season, offering customers exclusive discounts on game day favorites. According to InvestingPro analysis, Kroger maintains a strong financial health score, positioning it well to continue innovative marketing initiatives. Kroger also disclosed the top snack choices among its associates, providing insights into their preferred munchies.
The bracket includes a variety of snacks, from stuffed jalapeno peppers to chocolate chip cookie cakes, as well as a range of dips and chips. The event aims to engage customers by having them choose their favorite snacks in a competitive format. Kroger’s "Elite Ate" features products like Bakery Fresh basketball-themed cupcakes, Simple Truth Sea Salt Baked Pretzel Thin Crisps, and Private Selection hummus, among others.
To complement the snack bracket, Kroger associates have shared their favorite combinations, such as French onion dip with wavy potato chips and Mediterranean herb hummus with baby carrots. These selections are intended to inspire customers’ snack spreads for watch parties.
In addition to the snack bracket, Kroger is offering digital coupon savings on a variety of products during the college basketball season. These deals include discounts on DiGiorno Pizza, Tostino’s Pizza Rolls, soft drinks, Lays Potato Chips, and Farm Rich Appetizers. Customers can access these savings through Kroger’s website or app, which advertises over $600 in weekly digital coupon savings.
Kroger also encourages shoppers to explore recipes and fresh ingredients for their game day gatherings, available in-store or via Kroger Pickup and Delivery services. The company promotes its Boost by Kroger Plus membership, which offers additional savings on fuel and grocery delivery, among other benefits.
This press release statement unveils Kroger’s latest marketing initiative, highlighting the company’s efforts to engage with customers and offer value during a popular sports season. The "Elite Ate" Snack Bracket and associated deals are part of Kroger’s broader strategy to enhance the shopping experience and provide affordable options for entertaining. With a steady dividend growth track record of 19 consecutive years and a current yield of 1.95%, InvestingPro data shows Kroger’s commitment to delivering value extends beyond retail operations to shareholders as well. For detailed analysis and additional insights, investors can access the comprehensive Pro Research Report, available exclusively to InvestingPro subscribers.
In other recent news, Kroger Co. has announced a quarterly dividend of 32 cents per share, scheduled for payment on June 1, 2025. This move is part of Kroger’s broader financial strategy, which includes a focus on cost savings and enhancing customer loyalty. Meanwhile, Kroger has appointed Yael Cosset as its chief digital officer, a role in which he will oversee a new eCommerce division aimed at boosting the company’s online presence. Under Cosset’s leadership, Kroger’s eCommerce sales reached $13 billion in 2024, highlighting the company’s commitment to digital growth.
Jefferies recently maintained a Buy rating on Kroger, with a price target of $75, following the company’s strong fourth-quarter performance. The firm noted that Kroger’s guidance for fiscal year 2025 includes anticipated same-store sales growth of 2-3%. Conversely, Evercore ISI adjusted its price target for Kroger to $73, citing a slight lag in fourth-quarter sales growth compared to the industry. Despite this, Evercore ISI maintains an Outperform rating, expressing confidence in Kroger’s ability to meet its total shareholder return goals.
The UBS Global Consumer and Retail Conference highlighted the cautious stance in the retail sector, with companies like Kroger looking for signs of stability amidst prevailing uncertainties. Analysts at the conference emphasized the importance of the labor market and household finances in underpinning a recovery in the consumer market. These developments reflect the dynamic landscape Kroger navigates as it continues to enhance its financial strategies and digital initiatives.
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