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MIAMI BEACH - LQR House Inc. (NASDAQ:LQR), a niche e-commerce platform specializing in spirits with a market capitalization of $1.71 million, announced Thursday that Ontario-based Of The Earth Distribution Corp. has placed its third purchase order for 176 cases of SWOL Tequila. The company’s stock has shown strong momentum, gaining nearly 23% over the past week, according to InvestingPro data.
The order comes as LQR House introduces a refreshed 9-bottle case format and enhanced bottle design aimed at increasing shelf visibility in the Canadian market.
According to the company’s press release, Of The Earth Distribution has expanded its reach in Ontario’s hospitality sector, onboarding 40 new on-premise accounts across restaurants, bars, and clubs during the past quarter.
"This new order is both a response to market demand and a signal of where we’re headed as a company," said Jason Pucci, Founder and CEO of Of The Earth Distribution Corp. "The updated case size supports greater efficiency for our trade partners."
Sean Dollinger, CEO of LQR House, stated, "In a category as saturated and competitive as tequila, where new brands seem to appear daily, we consider this level of repeat demand a clear validation of our strategy."
Of The Earth Distribution operates as a boutique importer licensed through the LCBO, focusing on culturally rooted spirits for both hospitality trade and consumers across Ontario.
LQR House operates cwspirits.com, an alcohol marketplace that delivers spirits, wines, and champagnes throughout the United States, while also functioning as a marketing agency specialized in the alcohol industry.
The information in this article is based on a company press release statement.
In other recent news, LQR House Inc. has announced a 35-for-1 reverse stock split, effective April 21, 2025. This move is intended to comply with Nasdaq’s listing requirements and strengthen the company’s capital structure. The reverse stock split will reduce the number of issued and outstanding shares from approximately 37.3 million to about 1.07 million, while also adjusting the number of authorized shares from 350 million to 10 million. Additionally, LQR House has secured an exclusive partnership with Of The Earth Distribution to distribute its SWOL Tequila brand in Greece and Thailand, effective April 1, 2025. This agreement aims to capitalize on OTE’s established networks to meet the growing demand for premium tequila in these countries. LQR House also announced the resignation of board member David Lazar, acknowledging his contributions to the company’s restructuring. Furthermore, the company has scheduled its 2025 Annual Meeting of Stockholders for May 30, 2025, and has opened nominations for directors. Stockholders must submit their proposals by April 30, 2025, to be included in the proxy statement.
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