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ISTANBUL - Turkish mobility app provider Marti Technologies, Inc. (NYSE American:MRT), currently trading at $2.68 and valued at $204.33 million in market capitalization, announced Tuesday it will begin incorporating crypto assets into its corporate treasury strategy, initially allocating approximately 20% of its cash reserves to Bitcoin. According to InvestingPro analysis, the company’s stock has shown high volatility, with the price ranging between $1.32 and $3.89 over the past 52 weeks.
The company stated it may increase its crypto holdings to as much as 50% of cash reserves over time and potentially expand beyond Bitcoin to include Ethereum and Solana. All digital assets will be held through a regulated, institutional-grade custodian in compliance with applicable laws.
"Our decision to allocate capital to crypto assets acknowledges our belief that Bitcoin and other digital assets have proven their ability to store value alongside hard currencies and gold over the last several years," said Oguz Alper Oktem, Founder and Chief Executive Officer of Marti.
The company, which operates ride-hailing services and electric vehicle rentals in Turkey, indicated the strategy is intended as a hedge against systemic financial risk and inflation. Marti plans to be a long-term holder of these assets and may add to its position over time.
According to the press release statement, the treasury diversification is not expected to impact Marti’s current business operations or execution of its existing business plans. The company said it will disclose any material acquisitions of digital assets in future announcements as required by law.
Marti joins a growing list of publicly traded companies that have added digital assets to their treasury management strategies alongside traditional holdings such as cash and marketable securities.
In other recent news, Marti Technologies has surpassed its ride-hailing targets in Türkiye, reaching 2.15 million riders and 314,000 registered drivers as of June 3, 2025. This achievement marks a 12.7% increase in riders and an 8.3% rise in registered drivers since March 25. Additionally, Marti has appointed co-founder Cankut Durgun as Chief Operating Officer, effective June 12, 2025, while he continues his role as President. The company also announced the appointment of Cenk Özeker as the new Chief Financial Officer, bringing over 25 years of experience in senior finance and operational leadership. Özeker previously held managing director positions across Europe and Türkiye. Analysts at Roth/MKM have initiated coverage on Marti Technologies with a Buy rating and a price target of $5.75. Marti continues to expand its operations, offering a range of transportation options and completing over 35 million rides.
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