Mirriad Advertising announces £1.6 million fundraise completion

Published 16/05/2025, 07:28
Mirriad Advertising announces £1.6 million fundraise completion

LONDON - Mirriad Advertising (LON:MIRI) PLC, the virtual product placement and in-content advertising company, has successfully closed its retail offering, raising approximately £0.1 million through new shares. This, combined with the previously announced placing, brings the total gross proceeds to roughly £1.6 million.

The retail offer, which concluded on Monday, involved the issuance of 1,039,746,900 new ordinary shares at an issue price of 0.01 pence each. The company’s fundraising efforts are tied to a set of conditions, including the execution of a joint venture agreement and the securing of the joint venture contribution in escrow.

Mirriad’s general meeting is scheduled for June 2, 2025, where shareholders will vote on resolutions necessary to finalize the fundraise. The company expects the new retail offer shares, along with the 15 billion placing shares, to be admitted to trading on the AIM market of the London Stock Exchange (LON:LSEG) at 8:00 a.m. on June 4, 2025.

The announcement, which contains inside information in accordance with market abuse regulations, specifies that the funds are subject to the company’s placing agreement not being terminated and the passing of the required resolutions at the upcoming general meeting.

The company emphasizes that the retail offer shares have not been registered under the US Securities Act and are not being offered in the United States or other jurisdictions where such an offer would be unlawful. The shares are being offered in compliance with Regulation S, which pertains to transactions conducted outside the United States.

This financial move by Mirriad, which operates in the US, Europe, and India, is part of their strategy to dynamically insert products and brands into various forms of content, creating new revenue opportunities for content owners and advertisers.

The information in this article is based on a press release statement from Mirriad Advertising PLC.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.