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LONDON - Mirriad Advertising PLC (AIM:LON:MIRI), a company specializing in virtual in-content advertising, announced today that Louis Wakefield has taken over as the new CEO. The change follows Stephan Beringer’s resignation, who will continue as a consultant during the transition.
Mr. Wakefield, previously Head of European Sales at Mirriad, has been integral to the region’s growth, which includes expanding sales and restructuring strategic partnerships. His appointment is pending the customary due diligence as per AIM Rules.
This leadership shift comes after Mr. Beringer’s departure, effective immediately, which was initially announced on May 13, 2025. He has been at Mirriad’s helm during a period of expansion and innovation in integrating brands into various content forms.
Mirriad’s proprietary technology allows for the seamless insertion of products and branding into entertainment content, catering to television, streaming services, music videos, and influencer media. The company has established a presence in the United States, Europe, and India, aiming to create new revenue streams for content creators while offering advertisers a unique format that enhances audience engagement without disrupting the viewing experience.
The company’s approach to advertising has been recognized with multiple patents and awards, highlighting its commitment to revolutionizing brand placement within the industry.
The information regarding these corporate changes is based on a press release statement from Mirriad Advertising PLC.
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