MTN South Africa selects Bango’s Digital Vending Machine for subscription bundling

JOHANNESBURG - MTN South Africa, part of Africa’s largest mobile network operator MTN Group, has partnered with UK-based Bango PLC (AIM:BGO) to implement subscription bundling services through Bango’s Digital Vending Machine (DVM) platform, according to a press release issued Friday.

The collaboration aims to provide MTN’s approximately 39 million South African customers with streamlined access to various subscription services through a single platform. The implementation will allow customers to discover, subscribe to, and pay for multiple digital services in one place.

MTN South Africa plans to use the technology to create "Super Bundling" offerings that combine various subscription services, which the company hopes will help reduce customer churn and create differentiated product offerings in the competitive telecommunications market.

Jason Probert, General Manager of Digital Services at MTN South Africa, said the Bango DVM provides "the tools to build customer loyalty, reduce churn, and grow revenue while meeting the increasing demand for simple, flexible digital experiences."

The partnership represents an expansion of Bango’s Digital Vending Machine technology, which is designed to simplify the typically complex process of launching and managing multiple subscription services. The platform allows telecommunications companies to connect once and then scale across markets and services.

Paul Larbey, CEO at Bango, described the partnership as "another milestone for the Bango business and Digital Vending Machine," noting that MTN joins a growing number of telecommunications companies worldwide using the technology for subscription bundling.

MTN Group operates in 16 markets across Africa, with the South African operation representing one of its largest customer bases.

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