Nayax holds US hardware prices steady amid new tariffs

Published 04/04/2025, 12:08
Nayax holds US hardware prices steady amid new tariffs

HERZLIYA, Israel - Nayax Ltd. (NASDAQ:NYAX; TASE:NYAX), a global commerce enablement and payments platform with a market capitalization of $1.28 billion, has announced its decision to maintain current hardware pricing for U.S. customers despite recent tariffs imposed by the U.S. administration. According to InvestingPro analysis, the company is currently trading near its Fair Value, while showing impressive revenue growth of 33% in the past year. On April 2, 2025, the United States announced new tariffs on imports from several countries, including the Philippines and Israel, affecting a significant portion of Nayax’s hardware production.

This move reflects Nayax’s strategic planning and commitment to supporting its customer base, which exceeds 95,000. Over the past years, Nayax has taken steps to enhance its supply chain resilience, which includes optimizing logistics, strengthening supplier relationships, and leveraging global operations to secure favorable terms. The company’s strategic initiatives appear to be paying off, with InvestingPro data showing a strong financial health score of 2.89 (GOOD) and a moderate debt-to-equity ratio of 0.47. These measures have enabled the company to absorb the costs associated with the new tariffs without passing them on to customers.

Nayax’s CEO of North America, Carly Furman, stated, "For 20 years, our goal has been to make the transition from cash to cashless as seamless as possible for our customers. While these tariffs are beyond our control, we can control the prices we charge. We value our customers and support their business in times of market changes."

Nayax’s approach to maintaining hardware pricing stability is aimed at empowering its customers to operate efficiently and stay competitive in the rapidly evolving payments landscape. The company’s payment and loyalty platform is designed to help merchants scale their business by accepting localized cashless payments, providing a management suite, and offering loyalty tools to conduct commerce anytime and anywhere.

The company, with a global footprint that includes 11 offices and approximately 1,100 employees, is recognized as a payment facilitator with connections to over 80 merchant acquirers and payment method integrations. Investors should note that Nayax has demonstrated strong market performance, with a 39% price return over the past six months, and is scheduled to report its next earnings on May 15, 2025. For deeper insights into Nayax’s financial health and growth prospects, including 8 additional ProTips and comprehensive valuation metrics, visit InvestingPro.

The information in this article is based on a press release statement from Nayax Ltd. and does not include any speculative content. The focus remains on the factual announcement of Nayax’s pricing decision in response to the U.S. tariffs and the company’s strategic measures to support its customers.

In other recent news, Nayax Ltd. has completed a Notes and Warrants Offering in Israel, raising approximately $137.1 million. The company plans to use the net proceeds, estimated at $134.3 million, for debt repayment and potential acquisitions and investments. In a strategic move, Nayax has also partnered with N-and Group to integrate its payment solutions into N-and’s smart screens, enhancing offerings for self-service commerce machines. This collaboration aims to provide a seamless user experience with remote management and telemetry functions. Furthermore, Nayax has introduced a new State-of-Charge feature for its EV charging kiosks, simplifying the payment process and improving user experience by offering real-time charging details via QR code. Analysts at William Blair have upgraded Nayax’s stock rating from Market Perform to Outperform, citing improvements in trading volume and performance. Keefe, Bruyette & Woods has also raised Nayax’s stock price target to $38, maintaining a Market Perform rating while anticipating growth through mergers and acquisitions. These developments highlight Nayax’s ongoing efforts to strengthen its market position and expand its technological capabilities.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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