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NEW YORK - Palantir Technologies Inc. (NASDAQ:PLTR) and Stagwell (NASDAQ:STGW) announced Thursday a partnership to develop an AI-driven marketing platform that aims to improve marketing ROI for enterprise clients. Palantir, currently valued at over $447 billion and boasting impressive revenue growth of 47.23% over the last twelve months, has been aggressively expanding its AI capabilities across various sectors.
The new solution combines Palantir’s Foundry software with Code and Theory’s orchestration software and The Marketing Cloud’s data sources. According to a company press release, the platform is designed to create a central hub for marketing activities, including audience alignment optimization and campaign management. This strategic move aligns with Palantir’s robust financial health, rated as "GREAT" by InvestingPro, which highlights the company’s exceptional 80.81% gross profit margins and strong cash position.
The companies report that the platform is already being implemented through Stagwell’s media company Assembly, with plans to expand availability to more clients in the coming months on an opt-in basis.
The system allows enterprises to analyze large datasets to identify and segment audiences before launching campaigns. It will be offered as a standalone platform for companies to monitor their marketing efforts.
"Palantir’s partnership with Stagwell will make marketing more dynamic," said Alex Karp, CEO and co-founder of Palantir. "Our software supercharges the speed of metrics collection and revolutionizes data integration capabilities."
Mark Penn, Chairman and CEO of Stagwell, stated that the platform "enables large enterprises to enhance their marketing processes utilizing advanced targeting and AI capabilities."
The companies indicated the platform incorporates differential privacy technology to protect data. Beyond marketing applications, the companies suggest the technology could also be applied to supply chain analysis and network regionalization challenges.
The announcement comes as more marketing firms seek to integrate AI capabilities into their service offerings to provide clients with data-driven insights and automation tools.
In other recent news, Palantir Technologies Inc. reported impressive third-quarter earnings, with revenue reaching $1.181 billion, marking a 63% year-over-year growth and surpassing consensus estimates by about 10%. The company also achieved an adjusted operating income of $601 million, boasting a 51% margin, and an adjusted free cash flow of $540 million with a 46% margin. Analysts have responded to these results with several price target adjustments. DA Davidson raised its price target to $215, citing accelerating revenue growth driven by strong U.S. demand for AI solutions. Cantor Fitzgerald increased its target to $198, noting a record guidance beat in the quarter. Goldman Sachs also adjusted its target to $188, highlighting revenue and EBIT margin figures that exceeded expectations. Additionally, Palantir has formed a joint venture named Aither with Dubai Holding to enhance AI capabilities in the UAE, marking its first such venture in the region. This partnership aims to expand AI applications across various sectors in Dubai.
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