PROG Holdings stock hits 52-week low at $27.6 amid market shifts

Published 04/03/2025, 15:56
PROG Holdings stock hits 52-week low at $27.6 amid market shifts

In a challenging economic climate, PROG Holdings Inc., a company with a market capitalization of $1.14 billion and a notably low P/E ratio of 6.25, has seen its stock price touch a 52-week low, dipping to $27.6. This latest price level reflects a significant downturn from previous periods, as the company grapples with market headwinds. According to InvestingPro analysis, the stock appears undervalued at current levels. Over the past year, PROG Holdings has experienced a decline of 14.15% in its stock value, with a more pronounced drop of 38.81% over the past six months, underscoring the broader trends that have impacted its financial performance and investor sentiment. This 52-week low serves as a critical marker for the company, investors, and analysts tracking its progress in a volatile market environment. InvestingPro analysis reveals two key insights: the stock’s RSI suggests oversold conditions, and the company maintains strong liquidity with a current ratio of 4.03. Discover 12 additional exclusive ProTips and comprehensive analysis with an InvestingPro subscription.

In other recent news, PROG Holdings has faced mixed analyst reviews and adjustments in price targets. Jefferies downgraded PROG Holdings’ stock from Buy to Hold, cutting the price target significantly to $29 from $58. This change reflects concerns about a slower recovery in the industry and challenges in retail segments. Jefferies also noted a shift in their 2025 Progressive Leasing Gross Merchandise Volume (GMV) growth estimate, moving from around 7% to nearly flat, partly due to the bankruptcy of Big Lots (NYSE:BIG). Adjusted EBITDA margins were reported to be trending towards 10%, below the target range of 11-13%.

Meanwhile, Raymond (NSE:RYMD) James adjusted its price target for PROG Holdings to $40 from $48 but maintained an Outperform rating. The firm’s analysis highlighted that the company’s fourth-quarter results for 2024 exceeded expectations in terms of revenue and gross margins. However, the 2025 outlook was less optimistic, influenced by Big Lots’ bankruptcy and increased marketing investments. Despite these challenges, Raymond James pointed out PROG Holdings’ strong balance sheet and cash flow, suggesting potential for share repurchases.

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