Queue-it and Akamai launch solution to combat bots at high-demand events

COPENHAGEN/BOSTON - Queue-it and Akamai Technologies Inc. (NASDAQ:AKAM), a $11.1 billion market cap technology company with robust financials including a 59% gross profit margin, have introduced Hype Event Protection, a joint solution designed to prevent automated bots from dominating high-demand online sales events, according to a press release issued Monday. According to InvestingPro analysis, Akamai's stock currently trades below its Fair Value, suggesting potential upside for investors.

The new offering combines Queue-it's virtual waiting room technology with Akamai's Bot Manager to address the problem of bots overwhelming legitimate customers during limited-inventory events such as concert ticket sales, product drops, and collectible releases. InvestingPro data shows that 21 analysts have recently revised their earnings expectations upward for Akamai, reflecting growing confidence in the company's strategic initiatives.

The companies report that during high-demand events, bots can outnumber genuine customers by a ratio of 20 to 1, allowing scalpers to purchase limited inventory for resale at inflated prices on secondary markets.

Hype Event Protection works by controlling traffic flow into sales events while randomizing customers in an online queue. This approach gives the system more time to identify malicious visitors, with bot mitigation occurring at a point when it's too late for automated systems to adapt.

The solution was tested by a major European ticketing provider in August 2025, where it reportedly blocked over 2 million bots during a single sales event, representing 98% of total traffic.

"High-demand events have become a prime target for sophisticated bots, putting fairness, customer trust, and brand reputation at risk," said Patrick Sullivan, Chief Technology Officer of Security Strategy at Akamai, in the press release.

Queue-it CEO Jesper Essendrop added that the solution aims to help organizations "build trust by ensuring fair, reliable, and transparent online experiences."

The service is now available to organizations that use both Akamai's Bot Manager and Queue-it's virtual waiting room services. With a strong current ratio of 2.31 and annual revenue of $4.1 billion, Akamai demonstrates solid financial health. Discover more detailed insights and 6 additional key ProTips about Akamai's financial outlook with InvestingPro, including exclusive access to comprehensive Pro Research Reports that transform complex Wall Street data into actionable intelligence.

In other recent news, Akamai Technologies reported impressive second-quarter earnings, surpassing analyst expectations. The company's Delivery segment saw significant growth, contributing to the strong financial performance. DA Davidson reiterated a Buy rating on Akamai Technologies, maintaining a price target of $115, highlighting the robust results. Additionally, TD Cowen raised its price target for Akamai to $98, citing the upbeat second-quarter results and positive guidance for the third quarter.

Akamai also announced an expanded partnership with Apiiro to enhance application security, integrating their API security capabilities with Apiiro's platform for better governance and risk management. Furthermore, Akamai launched a Managed Service for API Performance, aimed at improving API speed and reliability in complex environments. In other developments, TriNet Group appointed Janet Kennedy and Madhu Ranganathan to its Board of Directors, bringing substantial experience in technology transformations to the company.

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