RE/MAX Holdings appoints Tom Flanagan as chief digital officer

DENVER - RE/MAX Holdings, Inc. (NYSE:RMAX), a real estate franchise company currently valued at $326 million, has hired Tom Flanagan as Chief Digital Information Officer, effective Monday, the company announced in a press release. According to InvestingPro analysis, the company maintains a "GOOD" overall financial health score, suggesting strong operational fundamentals despite recent market challenges.

Flanagan, who brings more than 20 years of experience in real estate technology, will oversee all information technology and data operations across the company’s brands, including RE/MAX and Motto Mortgage. He previously served as Chief Innovation Officer for The Group, Inc. Real Estate and President of Group Financial Partners. The appointment comes as RE/MAX maintains a healthy gross profit margin of 75% and generates annual revenue of $298 million, based on latest financial data from InvestingPro.

"Tom brings a rare blend of technical expertise, strategic insight and deep industry experience," said Erik Carlson, Chief Executive Officer of RE/MAX Holdings.

In his new role, Flanagan will lead the engineering, data, and technology security teams while working with the executive leadership to align technology initiatives with the company’s strategic vision.

"I’m incredibly excited to join the team and an iconic brand," Flanagan said. "There’s a tremendous opportunity to move forward and integrate cutting-edge technologies like artificial intelligence into the workflow."

Flanagan’s appointment follows several other leadership additions at RE/MAX Holdings in 2025, including Chris Lim as Chief Growth Officer, Don Kottick as President of RE/MAX Canada, Daniel Dennis as Senior Vice President of Sales and Service, Travis Saxton as Executive Vice President of Strategy, and Vic Lombardo as President of Mortgage Services.

As part of his employment package, Flanagan received inducement awards of restricted stock units, including 9,815 time-based units scheduled to vest in equal installments through March 2028, and performance-based units tied to company revenue through December 2027.

RE/MAX Holdings operates as a franchisor of real estate brokerages globally under the RE/MAX brand and mortgage brokerages in the U.S. under the Motto Mortgage brand. Currently trading below its InvestingPro Fair Value, the company maintains strong liquidity with a current ratio of 1.57 and demonstrates solid cash flow generation. Get access to 12 additional exclusive ProTips and comprehensive analysis through the RE/MAX Pro Research Report, available on InvestingPro.

In other recent news, RE/MAX Holdings reported its second-quarter earnings, with an earnings per share (EPS) of $0.39, surpassing analyst expectations of $0.35. Despite this positive result, the company’s revenue fell short, reaching $72.8 million compared to the forecasted $73.68 million. This revenue miss represents a 1.19% deviation from analysts’ expectations. Additionally, RE/MAX Holdings has expanded its international presence by signing a regional franchise agreement in Malaysia, marking its operations in over 110 countries and territories. The new franchise will be led by Kelly Ang, a seasoned real estate entrepreneur based in Kuala Lumpur. In leadership changes, RE/MAX Holdings appointed Vic Lombardo as President of Mortgage Services. Lombardo, with over 30 years of industry experience, will oversee the company’s Motto Mortgage franchise brand and wemlo mortgage processing solution. These developments reflect RE/MAX Holdings’ ongoing strategic initiatives and leadership adjustments.

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