Riskified debuts Adaptive Checkout for ecommerce

Published 05/03/2025, 16:06
© Credit: Karen Haberberg, Riskified PR

NEW YORK - Riskified (NYSE:RSKD), an ecommerce fraud prevention company with a market capitalization of $809 million, has introduced Adaptive Checkout, a new solution aimed at reducing false declines and increasing conversion rates for online merchants. According to InvestingPro data, the company maintains impressive gross margins of 54% while growing revenue at 8.6% year-over-year. The technology, an enhancement of the company’s Chargeback Guarantee service, utilizes artificial intelligence to tailor the checkout process to the perceived risk level of each transaction.

The traditional fraud prevention approach often results in a simple approve/decline outcome, which can inadvertently turn away legitimate customers. Adaptive Checkout addresses this issue by adjusting the checkout experience in real-time, applying additional verification steps, such as requesting a credit card CVV or a One-Time Password, only when necessary. This method is designed to minimize inconvenience for genuine customers while blocking fraudulent activities.

Eido Gal, CEO & co-founder of Riskified, highlighted the development of Adaptive Checkout as a response to merchant concerns over losing revenue due to false declines. By leveraging their global network’s data and AI, Riskified aims to help merchants strike a balance between fraud prevention and approval of legitimate transactions.

Online ticket marketplace TickPick has partnered with Riskified and reported approving an additional $3 million in revenue that would have otherwise been declined for fraud risk. The partnership comes as Riskified demonstrates strong financial health, with InvestingPro analysis showing the company holds more cash than debt and maintains a robust current ratio of 7.13, indicating excellent liquidity. Jack Slingland, SVP of Operations at TickPick, expressed enthusiasm for the partnership and the positive impact on customer experience and fraud prevention.

Riskified’s Adaptive Checkout also provides enriched order data to issuers, which helps in identifying and approving legitimate transactions more effectively. The solution is positioned to not only reduce false declines but also to enhance authorization rates and customer retention, contributing to increased revenue for merchants.

Based in New York and publicly traded under the ticker NYSE:RSKD, Riskified has been recognized for its AI-powered platform and contributions to ecommerce risk management, including a place on CNBC’s World’s Top Fintech Companies in 2024.

This report is based on a press release statement from Riskified.

In other recent news, Riskified Ltd reported better-than-expected earnings for Q4 2024, achieving an earnings per share of $0.06, which significantly exceeded the forecast of -$0.0047. The company also surpassed revenue expectations, posting $93.53 million against a predicted $90.2 million. Riskified demonstrated robust performance with a 10% growth in full-year revenue to $327.5 million and achieved a positive adjusted EBITDA of $17.2 million, marking a 300% year-over-year increase. Despite these strong results, Riskified’s stock experienced a decline, a movement that may reflect investor caution due to broader market conditions. Additionally, Riskified maintained a high merchant retention rate, renewing all top 20 contracts. The company plans to increase its R&D capacity by 20% in 2025, aiming to support further growth and innovation. Analyst firms have not reported any recent upgrades or downgrades for Riskified, but the company projects 2025 revenue between $333 million and $346 million, with an adjusted EBITDA guidance of $18 million to $26 million.

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