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LONDON - RentGuarantor Holdings PLC (AIM:RGG) has appointed barrister and broadcaster Rob Rinder MBE as its brand ambassador, according to a company statement released Monday.
The rent guarantee service provider said Rinder will support its efforts to educate consumers and landlords about guarantor services in the UK private rental sector.
RentGuarantor cited the growing rental market of over 5.4 million households in the UK and anticipated regulatory changes from the proposed Renters’ Rights Bill as factors that could drive demand for its services.
The company indicated that Rinder’s legal background and public profile will help promote professional guarantor services as a solution for tenants seeking rental homes, particularly those who might not otherwise meet standard rental criteria.
"Rob’s public profile, paired with his extensive legal knowledge and social commentary, especially on issues relating to housing, will be a great support," said Paul Foy, Chief Executive Officer of RentGuarantor.
Rinder noted the importance of providing tenants with information about rental options, especially with potential regulatory changes on the horizon.
"A professional guarantor is a risk-managed option that unlocks tenancies for thousands of renters who might not have met the required criteria otherwise, while also protecting a landlord’s investment," Rinder stated.
The partnership comes as the UK rental market anticipates what the company described as potentially significant regulatory changes through the Renters’ Rights Bill, which RentGuarantor characterized as the most substantial revision to rental property regulations in nearly 50 years.
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