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TORONTO - Rocket Companies (NYSE:RKT), a fintech giant with a market capitalization of $36 billion and impressive year-to-date returns of over 60%, has named Viral Nation as its social media agency of record, according to a press release issued Tuesday.
The Detroit-based fintech platform will utilize Viral Nation’s expertise in influencer marketing, social strategy, community management, and content creation to deliver homeownership stories across social media channels.
The partnership follows Rocket’s "Own the Dream" campaign, which included a Super Bowl advertisement. Viral Nation’s social campaigns for this initiative reportedly generated 247 million views nationwide.
"Homeownership is the single most powerful expression of the American dream – and everyone deserves to see themselves in that story," said Jonathan Mildenhall, Chief Marketing Officer for Rocket, in the statement.
Joe Gagliese, CEO and Co-Founder of Viral Nation, stated that the company aims to "build a social movement that empowers every American to envision themselves on this journey."
Rocket Companies, founded in 1985, operates several businesses including Rocket Mortgage, Redfin, Rocket Homes, Rocket Close, Rocket Money, and Rocket Loans. While the company’s stock has shown significant volatility with a beta of 2.29, InvestingPro analysts expect positive net income growth this year. For detailed insights and 8 additional ProTips about RKT’s financial outlook, explore InvestingPro’s comprehensive research report.
Viral Nation’s client portfolio includes brands such as e.l.f. Cosmetics, Audible, Microsoft, and Walmart, according to the company’s press release.
The partnership will focus on showcasing client stories, developing influencer ambassador programs, and managing online communities to guide consumers through the homebuying process.
In other recent news, Rocket Companies reported second-quarter 2025 earnings that surpassed expectations, posting earnings per share of $0.04 against the anticipated $0.03. The company’s revenue also exceeded forecasts, reaching $1.36 billion compared to the projected $1.28 billion. This positive earnings report comes amidst a backdrop of increased activity in the mortgage sector, as evidenced by a recent surge in homebuilder and mortgage company stocks following softer jobs data. The data has led to expectations of potential interest rate cuts by the Federal Reserve. Additionally, Keefe, Bruyette & Woods raised its price target for Rocket Companies to $15.00, maintaining a Market Perform rating. The firm adjusted its earnings estimates following Rocket’s third-quarter guidance, projecting EPS of $0.11 for 2025, $0.70 for 2026, and $0.97 for 2027. Meanwhile, Citron Research has stated that Rocket Companies is not a meme stock, emphasizing its strategic positioning in the mortgage sector. These developments highlight significant investor interest and activity surrounding Rocket Companies.
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