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MILWAUKEE - Rockwell Automation, Inc. (NYSE:ROK), a $39.2 billion industrial automation leader with strong financial health according to InvestingPro analysis, introduced its new ControlLogix 5590 controller on Tuesday, designed to integrate safety features and enhanced cybersecurity capabilities for manufacturing operations.
The controller, which serves as the core of the company’s Logix platform, includes built-in functional safety capabilities that eliminate the need for separate safety models while meeting global standards, according to the company’s press release. The innovation comes as Rockwell maintains strong market momentum, with the stock delivering an impressive 54% return over the past six months.
The new product features expanded memory capacity and high-speed processing capabilities to support various applications including process, batch, discrete, motion and robotics operations. It also incorporates cybersecurity features based on IEC 62443 standards.
"The ControlLogix 5590 controller isn’t just an upgrade, it’s a powerhouse engineered for the future of industrial automation," said Dan DeYoung, global vice president and general manager of production design and control at Rockwell Automation, in the statement.
The controller works with Rockwell’s unified software suite, which includes Studio 5000 Logix Designer and FactoryTalk Design Studio. The latter will support the standard and corrosion-resistant versions of the controller when version 2.03 is released in November 2025, with support for the process variant coming in a future update.
Rockwell will showcase the ControlLogix 5590 controller at its Automation Fair event scheduled for November 17-20 in Chicago.
The Milwaukee-based company, which specializes in industrial automation and digital transformation, employs approximately 27,000 people across more than 100 countries as of fiscal year end 2024. With annual revenue of $8.1 billion and a 15-year streak of dividend increases, Rockwell demonstrates consistent financial strength. For detailed analysis and additional insights, including 12 more exclusive ProTips, visit InvestingPro, where you can access the comprehensive Pro Research Report covering what really matters about ROK’s performance and prospects.
In other recent news, Rockwell Automation reported its fiscal third-quarter 2025 earnings, surpassing analyst expectations with an adjusted earnings per share (EPS) of $2.82, compared to the forecasted $2.67. The company also reported revenues of $2.14 billion, exceeding the anticipated $2.07 billion. Following these results, several firms adjusted their price targets for Rockwell Automation. Goldman Sachs raised its price target to $329, maintaining a Sell rating, while KeyBanc increased its target to $380, keeping an Overweight rating. Morgan Stanley also raised its price target to $385, citing the company’s earnings beat despite some concerns about customer pre-buying. In contrast, Wells Fargo downgraded Rockwell Automation to Equal Weight from Overweight, lowering its price target to $345 due to valuation concerns. Wells Fargo also anticipates fiscal 2026 adjusted earnings per share guidance to be between $10.75 and $11.75, with a midpoint below the consensus estimate.
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