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MILWAUKEE - Rockwell Automation, Inc. (NYSE:ROK) has started manufacturing autonomous mobile robots (AMRs) at its global headquarters in Milwaukee, the company announced in a press release Thursday. The industrial automation giant, currently trading near its 52-week high with a 49.85% price return over the past six months according to InvestingPro data, continues to expand its technological capabilities.
The new 25,000-square-foot production space is now assembling the OTTO 600 and OTTO 1200 AMRs, which are designed to move heavy materials across factory floors. The robots use laser scanners that scan surroundings more than 30 times per second to build virtual maps and can communicate with other robots to coordinate movements.
This manufacturing expansion makes Rockwell the largest industrial automation company building AMRs in the United States, according to the company. The Milwaukee facility will operate alongside existing production at Clearpath and OTTO’s Canadian facilities in Ontario.
"The expansion strengthens our portfolio of advanced material handling solutions," said Robert Buttermore, Senior Vice President and Chief Supply Chain Officer at Rockwell Automation.
The AMRs aim to reduce reliance on manual forklifts, potentially increasing safety and improving transition times in manufacturing environments. Each robot reportedly completes over 15 miles of driving before being shipped to customers.
The production launch comes as part of Rockwell’s recently announced $2 billion investment in plants, digital infrastructure, and talent. Customer tours of the Milwaukee production space are expected to begin in early 2026.
Rockwell Automation acquired Clearpath Robotics, which includes the OTTO Motors division, in 2023.
In other recent news, Rockwell Automation reported its fiscal third-quarter 2025 results, which exceeded expectations with a 4% segment EBIT beat. This strong performance was primarily driven by the Software & Control division, although it was partially offset by weaker results in Lifecycle Services. Following these results, several analyst firms adjusted their price targets for Rockwell Automation. Goldman Sachs raised its price target to $329 while maintaining a Sell rating. KeyBanc increased its price target to $380, citing stronger pricing and operational excellence initiatives. Morgan Stanley also lifted its price target to $385, maintaining an Overweight rating. However, Wells Fargo downgraded Rockwell’s stock to Equal Weight from Overweight due to valuation concerns and adjusted its price target to $345. Additionally, Rockwell Automation introduced its new ControlLogix 5590 controller, which integrates safety features and enhanced cybersecurity capabilities for manufacturing operations.
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