RWS acquires Papercup’s AI dubbing tech to enhance enterprise offerings

Published 26/06/2025, 11:04
RWS acquires Papercup’s AI dubbing tech to enhance enterprise offerings

LONDON - RWS Holdings (LON:RWS) plc has acquired the intellectual property of Papercup’s AI dubbing technology, the company announced Thursday in a press release.

The acquisition aims to strengthen RWS’s ability to support clients with multilingual video and content localization. Papercup’s technology is designed to reproduce a speaker’s tone, pace and emotion in dubbed content.

According to the company, the technology combines voice synthesis with AI voices and editorial tools that allow human language specialists to fine-tune outputs. RWS claims this approach delivers quality comparable to human dubbing but with faster turnaround times and lower costs.

"The acquisition of Papercup’s technology marks our intention to transform all forms of enterprise content, making it easier for businesses to connect to global audiences," said Ben Faes, CEO of RWS.

The newly acquired technology will join RWS’s existing language technologies, including Language Weaver for neural machine translation and the Trados platform. RWS states that its hybrid approach, which combines AI with human expertise, addresses common shortcomings of AI-only dubbing tools such as timing issues and inconsistent voice quality.

RWS, a UK-headquartered content solutions company listed on AIM (RWS.L), reports working with over 80% of the world’s top brands. The company employs 1,800 in-house linguists and maintains a network of more than 40,000 language experts globally.

The financial terms of the intellectual property acquisition were not disclosed in the press release.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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