Safety Shot names Markita Russell as new CFO

SCOTTSDALE, AZ - Safety Shot, Inc. (NASDAQ:SHOT) announced Thursday the appointment of Markita L. Russell as its new Chief Financial Officer, replacing Danielle De Rosa who resigned from the position on July 25. The appointment comes at a crucial time for the company, which according to InvestingPro data, has seen its stock surge 69% over the past six months despite facing profitability challenges.

Russell has served as the company’s Controller since August 2021 and brings over 30 years of experience in financial and accounting sectors. Her career began at PepsiCo, providing her with background in the beverage industry.

According to the company statement, Russell previously managed the accounts of a marine industry company that grew from $7 million in gross revenue in 2012 to $56.8 million by the end of 2020.

"I am thrilled to take on the role of CFO at such an exciting and pivotal time for Safety Shot," Russell said in the press release.

Safety Shot develops and markets Sure Shot, a dietary supplement product designed to lower blood alcohol content. The company stated it is expanding business-to-business sales of its product to distributors, retailers, restaurants, and bars throughout 2025.

Russell holds a Bachelor of Science in Accounting and has experience working with various businesses including law firms, technology consultants, and real estate companies.

The announcement comes as Safety Shot continues to implement its strategic initiatives and expand operations, according to the company’s press release.

In other recent news, Safety Shot, Inc. has announced a registered direct offering to raise approximately $16.3 million by pricing 22,993,492 shares at $0.461 per share. Concurrently, the company issued warrants for up to 45,986,984 additional shares with an exercise price also set at $0.461 per share. In another development, Safety Shot entered into a Securities Purchase Agreement for a private placement of common stock, agreeing to sell 844,594 shares at $0.296 per share, generating $250,000 in gross proceeds. Additionally, the company disclosed a separate private placement agreement for 1,000,000 shares at $0.25 each, also raising $250,000. The company has been granted a 180-day extension by Nasdaq to regain compliance with its minimum bid price requirement, with a new deadline set for December 29, 2025. This extension was granted as Safety Shot met all other applicable initial listing standards for The Nasdaq Capital Market.

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