Sony becomes official NHL technology partner

NEW YORK - Sony Electronics Inc., a division of the $160.8 billion market cap technology giant, and the National Hockey League (NHL) have entered a multiyear global technology partnership, establishing Sony as an Official NHL Technology Partner. According to InvestingPro analysis, Sony maintains a GOOD financial health score, though its stock appears slightly overvalued at current levels. This alliance is set to enhance the hockey experience for fans, players, coaches, officials, and broadcasters through advanced technology.

The partnership will see an expansion in the use of Sony’s Beyond Sports’ animated data visualizations and Hawk-Eye tracking technologies. Sony’s products and innovations aim to bring fans closer to the game, while also contributing to the NHL’s initiatives such as the EDGE Puck & Player Tracking and animated programming.

David Lehanski, NHL Executive Vice President, highlighted the collaboration’s role in engaging global fans and showcasing the NHL’s technological advancements. Sony’s Beyond Sports Managing Director, Sander J. Schouten, emphasized the shared commitment to innovation and the impact of their sport tech on how sports are consumed.

Since 2015, the NHL has utilized Sony’s Hawk-Eye technology for its Synchronized Multi-Angle Replay Technology (SMART) services in all 32 NHL arenas, aiding in replay reviews and supporting team medical and player health and safety reviews. This technology also contributes to live NHL animated data visualizations and future mobile app and XR experiences.

Sony’s Beyond Sports has been instrumental in the NHL’s data visualization since 2018, creating engaging fan content and digital activations, including the NHL Blast on Roblox platform, which attracted over one million unique users in its first month. This successful implementation contributes to Sony’s substantial annual revenue of $86.4 billion, reflecting the company’s strong market position in sports technology solutions.

Sony’s cameras and production equipment have been essential in capturing key moments in NHL games, trusted by NHL Clubs and broadcast partners. This partnership is built on a history of successful collaborations between Sony and the NHL, with a continued commitment to innovation and the enhancement of the sports viewing experience.

The information in this article is based on a press release statement.

In other recent news, Sony Electronics Inc. has introduced several new products across different categories. The company announced the launch of its 2025 Bravia Theater home audio lineup, including soundbars, home theater systems, and rear speakers, all designed to deliver a cinematic sound experience. Sony also unveiled its latest BRAVIA TV models, featuring advanced technologies like the XR Processor with AI scene-recognition for improved visuals and sound. Additionally, the BRAVIA Projector 7 was introduced, promising a professional-grade cinematic experience with features like 4K resolution and low input lag for gaming.

Sony has also expanded its offerings with the mocopi Pro Kit, a full-body motion capture system aimed at professionals in animation and gaming, priced at $1,180. In the realm of camera accessories, Sony released the GP-VPT3 Wireless Shooting Grip and the RMT-VP2 Wireless Remote Commander, enhancing convenience for photographers and videographers. These developments reflect Sony’s ongoing commitment to innovation in consumer electronics. Pricing and availability for many of these products will be announced in Spring 2025.

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