Square expands as exclusive payment processor at Live Nation Canada venues

TORONTO - Square, a $40 billion market cap fintech leader with strong financial health according to InvestingPro analysis, is expanding its partnership with Live Nation Canada, becoming the exclusive point of sale and payment processing provider at major concert venues and festivals across the country under a new three-year agreement, according to a press release issued by the company.

The partnership, which began in 2022 at venues like Toronto’s Budweiser Stage and Veld Music Festival, will now include the new Rogers Stadium opening June 29, 2025. This expansion aligns with Square’s robust revenue growth trajectory, with the company generating nearly $24 billion in revenue over the last twelve months.

Square’s technology deployment includes Square Register for checkout operations, Square Terminal, and the newly launched Square Handheld devices. The company also provides eCommerce capabilities through Square Online, enabling in-seat ordering at Budweiser Stage’s premium suite section.

"Every minute saved in line is another memory made at the show," said Nick Molnar, Global Head of Sales at Block, Square’s parent company, in the press release statement.

The payment technology is currently operating at multiple venues including Budweiser Stage and HISTORY in Toronto, Commodore Ballroom in Vancouver, and Midway Music Hall in Edmonton. Square will also process payments at upcoming festivals such as Veld Music Festival in Toronto, Badlands in Calgary, and Fvded in The Park in Surrey.

At Rogers Stadium, Square will handle point of sale and payment processing for both food and beverage vendors as well as merchandise locations when the venue opens its doors.

The partnership represents an expansion of Square’s presence in the live entertainment sector in Canada, where the company provides integrated commerce solutions for businesses of various sizes.

In other recent news, Block Inc. has unveiled its new artificial intelligence tool, Square AI, which is now in open beta for US-based sellers. This tool, integrated into the Square Dashboard, provides data insights to sellers, offering assistance with sales metrics, transaction analysis, and customer spending patterns. Meanwhile, UBS analysts have maintained a Buy rating for Block Inc., keeping a price target of $70 due to confidence in the company’s expanding product ecosystem, including Cash App Pay and Cash App Borrow.

Jefferies analysts have raised Block Inc.’s stock price target to $75 from $70, maintaining a Buy rating, noting a strategic focus on expanding market reach through increased hiring in direct sales roles. Evercore ISI analysts have upgraded Block Inc.’s stock rating from In Line to Outperform, raising the price target to $75 from $58, citing moderated concerns about Cash App lending and promising new product releases. Conversely, Truist Securities has initiated coverage with a Sell rating and a $60 price target, expressing concerns over Block Inc.’s sensitivity to macroeconomic conditions and potential credit losses from expanding lending products.

These developments highlight varying perspectives on Block Inc.’s growth prospects and strategies.

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