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KUALA LUMPUR - Starbox Group Holdings Ltd. (NASDAQ:STBX), a Malaysian technology firm offering cash rebates, advertising, and payment solutions, has introduced an artificial intelligence (AI) system named StarboxAI-IntelliCampaignOptimize. The company, currently valued at $28.85 million and identified as undervalued according to InvestingPro analysis, developed this innovation through its subsidiary Starbox Technologies Sdn. Bhd., to enhance the performance of marketing campaigns for its indirect subsidiary, 180 Degrees Brandcom Sdn Bhd.
The StarboxAI-IntelliCampaignOptimize is engineered to automatically adjust campaigns in real-time, allocate budgets more effectively, personalize targeting based on audience behavior, and provide comprehensive insights for strategic decision-making. These features are aimed at providing merchants with increased efficiency and precision in their marketing efforts. The company has demonstrated strong operational efficiency with an impressive gross profit margin of 83.46% in the last twelve months.
Lee Choon Wooi, CEO and Chairman of Starbox, emphasized the system's alignment with the company's commitment to leveraging AI to deliver smarter tools for merchants, simplifying complex campaign management tasks, and enabling businesses to focus on growth.
Starbox's broader mission is to become a comprehensive technology solutions provider in Southeast Asia, focusing on micro, small, and medium enterprises. The company facilitates transactions between retail merchants and shoppers through cash rebates offered on its GETBATS website and mobile app, provides digital advertising services via its SEEBATS and GETBATS platforms, and offers payment solution services to merchants.
The launch of StarboxAI-IntelliCampaignOptimize is part of Starbox's ongoing efforts to empower businesses with innovative solutions that drive measurable success and growth opportunities. The information about this development is based on a press release statement from the company.
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