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LONDON - Sundae Bar Plc (AIM:SBAR) has implemented a Bitcoin Treasury Management Policy effective June 23, 2025, according to a company press release.
The AI marketplace developer’s board approved the policy based on their assessment that digital assets can function as a store of value and hedge against inflation. The company stated this approach aligns with their financial strategy as they continue developing their AI Agent marketplace platform.
"This Policy provides the governance framework for such deployment while ensuring we maintain focus on our core business objective of building the leading AI Agent marketplace," said Jill Kenney, CEO of Sundae Bar.
The company emphasized that adopting a Bitcoin treasury policy is a financial strategy decision that complements but does not change its primary operations as an AI marketplace platform. Sundae Bar clarified that this move is not intended to reposition the company as an investment vehicle.
Sundae Bar, which recently raised £2 million in a June 2025 fundraising round, operates a marketplace connecting AI Agent developers with businesses. The company has launched a beta version of its platform featuring several AI agents, with plans to release version 1.0 in the third quarter of 2025.
The complete Bitcoin Treasury Management Policy will be available on the company’s investor relations website, according to the press release.
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