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LONDON - Sundae Bar Plc (AIM:SBAR), a marketplace for AI agents, has appointed Damian Player as Chief Agent Officer (CAO), effective Tuesday, the company announced in a press release.
Player, who has over 20,000 followers on Twitter/X and founded Agent Integrator, will focus on community growth, agent development, and market positioning for the company.
In his new role, Player will be responsible for building Sundae Bar’s social media presence, creating custom AI agents, and recruiting high-quality solutions from his network. He will also work on establishing the platform as a marketplace for AI agent commerce.
"Damian’s appointment as Chief Agent Officer represents a strategic investment in authentic leadership within the AI agent community," said Jill Kenney, CEO of Sundae Bar.
Player commented on his appointment: "I’m excited to join Sundae Bar at this pivotal moment in AI agent market development. The platform addresses a critical gap I’ve experienced firsthand - while everyone’s building agents, the AI agent economy has a massive discovery problem."
He added that 43% of enterprises are integrating AI agents this year, according to the statement.
Sundae Bar operates a beta marketplace for AI agents and aims to address discovery challenges in the growing AI agent ecosystem. The company is listed on London’s Alternative Investment Market under the ticker SBAR.
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