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NEWTON, Mass. - In a move to enhance account-based marketing (ABM) strategies for B2B companies, TechTarget, Inc. (NASDAQ:TTGT) and Demandbase have announced a strategic partnership. According to InvestingPro data, TechTarget, currently valued at $1 billion market cap, has seen its stock decline by over 55% in the past year amid challenging market conditions. This collaboration combines Informa TechTarget’s intent data and Demandbase’s ABM capabilities to help customers identify and engage with potential buyers more effectively.
TechTarget’s proprietary publishing model captures over 1.4 million intent signals daily from its audience of over 50 million B2B professionals. While the company maintains a solid gross profit margin of 60%, InvestingPro analysis indicates current financial health challenges with a weak overall score. The integration of TechTarget Account Intent Feeds with Demandbase One aims to double-verify in-market accounts, thereby reducing false positives and improving conversion rates.
Jillian Coffin, Senior Vice President of Customer Enablement and Strategy at Informa TechTarget, stated that the partnership addresses common challenges in activating intent data by confidently identifying in-market accounts and buying group members. By leveraging both companies’ intent data, go-to-market teams can prioritize accounts showing real purchase intent.
The integration allows for the identification and prioritization of in-market accounts, uncovering of buying group members early in their journey, conversion of buyer interest into pipeline, and improved operational efficiency through seamless data import and streamlined workflows.
Vanessa Willett, VP of Ecosystems at Demandbase, emphasized that the partnership will help mutual customers improve marketing effectiveness, conversion rates, and shorten sales cycles. Jeremy Schwartz, Senior Manager at Palo Alto Networks, shared that utilizing TechTarget’s intent data within Demandbase One has already resulted in increased identification of cross-sell opportunities and larger deal sizes.
The integration is currently delivering results for select customers, with general access expected to be available on April 22, 2025. Looking ahead, InvestingPro analysts project a return to profitability this year, despite an expected sales decline. This announcement was made based on a press release statement. Get access to 12 additional exclusive ProTips and comprehensive financial analysis for TechTarget through InvestingPro’s detailed research reports, available for over 1,400 US stocks.
In other recent news, TechTarget, Inc. has been the subject of several analyst updates and market developments. Needham analysts have lowered their price target for TechTarget from $40 to $25 while maintaining a Buy rating, anticipating the company to align with fiscal year 2025 revenue guidance of approximately $512 million and adjusted EBITDA of around $98 million. They expect TechTarget’s management to take a cautious approach due to potential macroeconomic challenges, including a possible double-dip recession in sales and marketing activities. Meanwhile, Raymond James analysts have downgraded TechTarget to Market Perform from Outperform, citing ongoing merger processes and slow IT spending recovery as factors influencing their decision.
Additionally, JPMorgan has initiated coverage of TechTarget with a Neutral rating and a price target of $18, noting the company’s integration with Informa Tech’s digital business assets. This integration has positioned TechTarget as the fourth-largest tech research firm, expected to achieve mid-single-digit revenue growth despite a challenging macroeconomic environment. The company’s expansion through the acquisition has added significant scale and expertise, allowing it to serve 20 vertical B2B markets with minimal overlap. These recent developments highlight the evolving expectations and strategic adjustments surrounding TechTarget in the current market landscape.
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