Top Win International rebrands as AsiaStrategy, begins accepting bitcoin

Published 22/08/2025, 12:06
Top Win International rebrands as AsiaStrategy, begins accepting bitcoin

HONG KONG - Top Win International Limited (NASDAQ:SORA), a $137.5 million market cap company currently trading at $5.28, has officially changed its corporate name to AsiaStrategy, while maintaining its NASDAQ ticker symbol SORA, the company announced in a press release on Friday. According to InvestingPro analysis, the stock currently appears overvalued.

The Hong Kong-based luxury watch trader said the rebrand includes a new company logo that will be announced soon, marking what the company describes as a new chapter in its growth and strategic direction.

Coinciding with the name change, AsiaStrategy has begun accepting Bitcoin as payment for its luxury watch business, which the company stated reinforces its commitment to innovation and the integration of digital assets in consumer transactions.

The official name change and Bitcoin adoption were implemented on Friday, according to the company statement.

AsiaStrategy, incorporated in 2001 and headquartered in Wan Chai, Hong Kong, specializes in the trading, distribution, and retail of luxury watches from international brands through its subsidiary, Top Win International Trading Limited. The company serves a global B2B network of distributors, independent dealers, and retail sellers.

The company also noted that since May 2025, it has ventured into the Web3 ecosystem, with digital assets becoming an additional focus of its future business direction.

The information in this article is based on a company press release.

In other recent news, Top Win International Limited announced significant developments, starting with the completion of a $10 million capital raise aimed at expanding its Bitcoin treasury. This financing was achieved through a three-year convertible note, with Wiselink Co., Ltd. leading the investment, marking a notable collaboration as it is the first Taiwanese public company to invest in a Bitcoin treasury company. Additionally, Top Win International has entered into securities purchase agreements to issue convertible notes totaling $10 million in principal, which will be convertible into ordinary shares at an initial conversion price of $4.64 per share. The notes carry a 3.0% annual interest rate and are set to mature in three years.

Further developments include the company’s decision to change its name to AsiaStrategy, effective Thursday on the Nasdaq marketplace. This name change was disclosed in a recent SEC filing and announced from the company’s principal executive office in Hong Kong. In another strategic move, Top Win International appointed Tong Liu as chief investment officer, effective August 13. Liu is also a partner at Sora Ventures, a crypto fund with a focus on digital asset technology in Asia. These updates reflect a series of strategic decisions and financial maneuvers by Top Win International as it positions itself in the evolving market landscape.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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