Treasure Global launches $100 million digital asset initiative

KUALA LUMPUR - Treasure Global Inc. (NASDAQ: TGL), a prominent e-commerce platform operator currently valued at $1.54 million in market capitalization, has unveiled a $100 million digital asset treasury initiative, marking a strategic move to bolster its digital infrastructure in anticipation of its new AI-powered consumer intelligence platform set to launch in Q3 2025. According to InvestingPro data, the company maintains a strong liquidity position with a current ratio of 8.18, indicating robust short-term financial stability.

The initiative is financed by two capital sources: $50 million from an existing equity financing agreement and another $50 million from a new institutional commitment. This strategy allows Treasure Global to gradually acquire blockchain-native assets such as Bitcoin, Ethereum, and regulated stablecoins, contingent on capital availability and market conditions. InvestingPro analysis reveals the company’s financial health score stands at 1.82 (rated as ’FAIR’), with notably low debt levels relative to equity at 0.04.

While the full funding facility has not been utilized, the company may file additional registration statements to facilitate further drawdowns as needed. The capital deployment aims to enhance treasury efficiency and lay the groundwork for future tokenization, loyalty programs, and blockchain-based settlement systems.

Treasure Global’s upcoming consumer platform is expected to deliver real-time, data-verified insights on retail outlet performance, offering an objective measure of sales activity and product demand. This platform will also enable merchants to sell digital coupons within the same ecosystem, creating a continuous loop of discovery, validation, and conversion.

The company’s flagship app, ZCITY, currently serves over 2.7 million registered users and has recently improved its digital coupon capabilities through a partnership with Mezzofy. With the $100 million digital asset treasury program and the upcoming AI platform, Treasure Global is positioning itself at the forefront of real-time retail data, digital commerce, and blockchain infrastructure, pioneering one of the region’s first public, Web3-ready consumer ecosystems.

Carlson Thow, CEO of Treasure Global, commented on the strategy, saying, "This treasury strategy is a deliberate step in aligning our capital deployment with infrastructure scalability and platform utility. By integrating blockchain-native assets into our balance sheet and embedding real-time data intelligence into our consumer platform, we are building a high-leverage digital ecosystem designed for recurring revenue, margin expansion, and long-term capital efficiency." The company’s financial metrics show room for improvement, with InvestingPro reporting a significant revenue decline of 96% in the last twelve months. Discover 12 additional exclusive ProTips and comprehensive financial analysis by subscribing to InvestingPro.

Treasure Global, headquartered in Malaysia, is a technology solutions provider that specializes in platforms driving digital transformation in retail and services. Its ZCITY Super App combines e-payment solutions with customer loyalty rewards, contributing significantly to Malaysia’s digital economy.

This press release includes forward-looking statements subject to risks and uncertainties that could materially affect actual results. The company cautions that these statements are based on current expectations and projections about future events, and it undertakes no obligation to update them. This article is based on a press release statement from Treasure Global Inc.

In other recent news, Treasure Global Inc. has implemented a 1-for-50 reverse stock split of its common stock. This corporate action, effective immediately, was undertaken to comply with Nasdaq’s minimum bid price requirement. The reverse stock split, approved by shareholders and the Board of Directors, consolidates every 50 shares of issued and outstanding common stock into one share, reducing the total number of outstanding shares from 81,426,799 to approximately 1,628,536. Despite this change, the authorized shares and par value per share remain unchanged, and stockholders will not receive fractional shares, as these will be rounded up to the nearest whole share. The company’s common stock will continue to trade on The Nasdaq Stock Market under the ticker symbol "TGL," with a new CUSIP number, 89458T304. Vstock Transfer, LLC will oversee the process, ensuring a seamless transition for stockholders. Treasure Global’s strategic move aims to maintain its Nasdaq listing, although the company notes there is no guarantee of meeting the minimum bid price requirement post-split. This development is detailed in the company’s recent SEC filing.

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