Tri Pointe Homes names Robert Norton as Coastal Carolinas division president

CHARLESTON, S.C. - Tri Pointe Homes (NYSE:TPH), a homebuilder with a market capitalization of $3 billion and an "GREAT" financial health rating according to InvestingPro, has appointed Robert Norton as division president of its Coastal Carolinas division, the homebuilder announced Tuesday.

Norton, who brings more than 20 years of homebuilding and financial leadership experience, will oversee operations, sales, land acquisitions, and community development across the division’s footprint in the region.

In his new role, Norton will focus on advancing the division’s pipeline of single-family and townhome communities in Bluffton, Beaufort, and other Lowcountry locations.

"Robert’s extensive market knowledge, proven operational leadership, and remarkable commitment to building strong teams makes him the ideal person to lead our Coastal Carolinas division," said Tri Pointe Homes Chief Executive Officer Doug Bauer in the press release.

Norton previously served as division president for Ashton Woods Homes, where he led the growth of the Charleston operation from start-up to more than 700 annual closings and secured a top-three market share position. He holds a Bachelor of Business Administration in Finance from Georgia Southern University and an MBA in Accounting from the University of Phoenix.

South Carolina has experienced population growth of approximately 1.7% between July 2023 and July 2024, adding about 91,000 residents. Bluffton, where the company has development plans, has grown at an annual rate of 6.13% and has seen a 40% population increase since 2020.

Tri Pointe Homes operates in 12 states and the District of Columbia and was named one of the Fortune 100 Best Companies to Work For in 2025.

In other recent news, TRI Pointe Homes reported its second-quarter 2025 earnings, revealing a slight miss in earnings per share (EPS) compared to forecasts. However, the company exceeded revenue expectations, showcasing resilience in a challenging market environment. Despite the earnings shortfall, the strong revenue figures provided a positive note amid investor concerns. Meanwhile, Wolfe Research downgraded TRI Pointe Homes from Outperform to Peerperform. The downgrade was attributed to concerns about near-term growth catalysts, despite the company’s discounted valuation. Wolfe Research projected a 17% year-over-year decline in third-quarter orders, following two consecutive quarters of approximately 30% order decreases. Additionally, TRI Pointe’s backlog has decreased by 44% compared to the same period last year. These developments highlight the mixed performance and outlook for TRI Pointe Homes in the current market landscape.

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