Uber launches senior-friendly ride features in the U.S.

SAN FRANCISCO - Uber Technologies, Inc. (NYSE: UBER), a prominent player in the ground transportation industry with a market capitalization of $172.58 billion, has introduced a new feature nationwide in the U.S. aimed at enhancing the ride-hailing experience for older adults. The company, which has achieved impressive revenue growth of 17.6% over the last twelve months, unveiled senior accounts and a new Simple mode within its app, offering a more accessible interface with larger text and fewer buttons to simplify the booking process for senior riders.According to InvestingPro analysis, Uber maintains a strong financial health score, suggesting robust operational performance. Subscribers can access 10+ additional ProTips and comprehensive metrics in the Pro Research Report.

Senior accounts are integrated into Uber’s Family Profile, allowing family members to assist with ride requests, manage payments, and track trips in real time. This feature is designed to provide older adults with independence while giving their loved ones peace of mind.

For those who prefer to operate the app independently, Simple mode can be activated, providing a similar simplified experience without the need for a Family Profile connection. This mode still offers full account control with an accessible design.

The senior account options include the ability to save frequently visited places, flexible payment methods including eligible Medicare Flex cards, and live trip tracking for family members. Family organizers can also book rides, contact drivers, and edit saved locations on behalf of the senior account holder.

Developed in collaboration with aging advocates, accessibility experts, and older adults, Uber’s latest features aim to address transportation barriers that can impact the independence of seniors. According to Silvia Candamil Neirra, Vice President of the Global Initiative on Ageing and Longevity, transportation is a significant barrier to independence for the aging population, and solutions like Uber’s senior accounts can provide a simple and flexible way to maintain their mobility and connections.

The new features are now available across the U.S. and in select international cities, and U.S. users will receive email notifications starting today about the launch. There is no requirement for senior account holders and family organizers to reside in the same location.

This initiative is part of Uber’s ongoing commitment to creating inclusive products that cater to the needs of users at every stage of life, reinforcing the company’s mission to facilitate mobility and connectivity for its customers. The information for this article is based on a press release statement.

In other recent news, Uber Technologies Inc. has reported significant financial achievements and strategic developments. The company saw a 20% year-over-year growth in Mobility gross bookings for the first quarter, with expectations for similar performance in the second quarter. Additionally, Uber’s adjusted EBITDA increased by 49% year-on-year, generating $7.8 billion in free cash flow over the twelve months ending March 2025. Moody’s Ratings upgraded Uber’s senior unsecured notes to Baa1, reflecting confidence in the company’s strong financial profile and growth prospects.

Citi analysts reiterated a Buy rating with a $102 price target, following a leadership change with Andrew Macdonald appointed as President and COO. Meanwhile, BMO Capital maintained an Outperform rating with a $101 target, highlighting Uber’s international expansion and autonomous vehicle (AV) initiatives. Tigress Financial Partners raised its price target to $110, emphasizing Uber’s strong ridership and delivery demand alongside its AV technology as a long-term growth catalyst. Loop Capital also increased its price target to $105, noting Uber’s robust trip volume growth and strategic partnerships as key drivers for future profitability.

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