VideoAmp expands currency measurement deal with Warner Bros. Discovery

NEW YORK - VideoAmp announced Thursday a multi-year agreement with Warner Bros. Discovery (NASDAQ:WBD), a prominent entertainment industry player with $38.34 billion in revenue, to expand their partnership and provide currency measurement options for advertisers across linear, digital, and streaming platforms. According to InvestingPro data, WBD’s stock has shown remarkable strength, delivering a 57% return over the past year and currently trading near its 52-week high of $13.39.

The deal will support planning, optimization, and currency transactions for the 2025 Upfront season and beyond, including demographic and audience guarantees across WBD’s content portfolio.

This agreement adds to VideoAmp’s roster of multi-year partnerships with major publishers including AMC, A&E, FOX, NBCUniversal, Paramount and TelevisaUnivision, reflecting the industry’s shift toward alternative measurement solutions.

According to a recent WBD white paper, VideoAmp’s data clean room technology improved campaign precision on StreamX, WBD’s converged video project. The technology delivered 3.2 times more unique targetable IDs compared to traditional methods and achieved an average 14% incremental digital reach lift for linear buyers.

"VideoAmp helps us measure what actually works - across every screen, every audience, and every dollar spent," said David Porter, Head of Ad Sales Research, Data, and Insights at WBD, according to the press release statement.

Bryan Goski, Chief Revenue Officer at VideoAmp, noted that the collaboration "reinforces the momentum toward a more modern, more accurate, and advertiser-aligned approach to currency and measurement."

The partnership aims to provide advertisers with greater transparency and flexibility as the media landscape continues to evolve beyond traditional measurement models.

In other recent news, Warner Bros. Discovery reported significant developments that could impact investors. UBS raised its price target for the company to $10.00, maintaining a Neutral rating while forecasting second-quarter revenues of $9.86 billion and EBITDA of $1.91 billion, reflecting year-over-year growth. Benchmark reiterated its Buy rating and $18.00 price target following the successful opening of the new Superman movie, which grossed $122 million in North America and $217 million globally during its opening weekend. This success has also led Benchmark to add Warner Bros. Discovery to its Best Ideas List, highlighting the anticipated profitability of future projects like the upcoming Superman reimagination. Bernstein maintained a Market Perform rating with an $11.00 price target as the company moves closer to splitting into Streaming & Studios and Global Networks divisions. Additionally, Warner Bros. Discovery announced the pricing terms for its subsidiaries’ cash tender offers to purchase outstanding notes and debentures, marking a strategic financial move. These recent developments provide insights into Warner Bros. Discovery’s financial strategies and future prospects.

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