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IRVINE, Calif. - Vietnamese automaker VinFast, with a market capitalization of $7.9 billion, is pursuing a strategy of "inclusive pricing" to make electric vehicles more accessible to a broader market, according to a company statement released Monday. According to InvestingPro data, the company has achieved impressive revenue growth of 65.7% over the last twelve months, though profitability remains a challenge.
The company's approach centers on offering well-equipped vehicles at competitive price points rather than focusing solely on having the lowest market price. This strategy addresses findings from a November 2023 S&P Global Mobility survey that revealed 48% of consumers viewed electric vehicles as too expensive.
VinFast's U.S. market entry is built on three pillars: product quality, inclusive pricing, and aftersales service. The company's VF 8 model exemplifies this approach, starting at $39,900 for the Eco trim and $44,900 for the Plus trim, with leasing options beginning at $269 monthly.
Standard features on the VF 8 include premium vegan leather, a 15.6-inch infotainment screen, and comprehensive safety systems including 11 airbags. The vehicle comes equipped with advanced driver-assistance features such as traffic jam assist, highway assist, and adaptive cruise control across all trim levels.
The automaker offers a 10-year or 125,000-mile vehicle warranty and a 10-year unlimited mileage battery warranty for non-commercial use.
VinFast's strategy reflects its belief that the EV revolution will only succeed when electric vehicles become widely accessible, not just when breakthrough products appear on the market, according to the press release statement.
The company currently offers 0% interest financing on the VF 8 model as part of its effort to reduce barriers to EV adoption.
In other recent news, VinFast Auto Ltd. reported robust financial and operational results for the first quarter of 2025, with revenues reaching approximately $656.5 million. This marks a significant increase from the previous year's $271.9 million and exceeded estimates from Cantor Fitzgerald and Visible Alpha. The company delivered 36,330 electric vehicles in the quarter, a notable rise from 9,176 in the same period last year, driven by the popularity of the VF3 and VF5 models. However, VinFast posted an adjusted EBITDA loss of $396 million, which was larger than expected. Despite this, the company improved its gross margins to negative 35.2% from negative 79% in the previous quarter.
VinFast also announced the opening of its first authorized dealership in California, part of its strategy to expand across the U.S. This dealership in San Diego, operated by Sunroad Automotive Group, will offer a range of services and vehicles, including the VF 8 and VF 9 SUVs. The company has established over 30 dealerships across 15 states as part of its transition to a franchise dealership model. Additionally, VinFast's domestic sales in Vietnam remain strong, with 11,496 electric vehicles delivered in May 2025, bringing the year-to-date total to 56,187 units. Cantor Fitzgerald has maintained its Overweight rating on VinFast stock, citing a $6.00 price target.
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