Warner Bros. Discovery launches shoppable streaming ads

Published 21/11/2024, 15:08
Warner Bros. Discovery launches shoppable streaming ads
WBD
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NEW YORK - Warner Bros. Discovery (NASDAQ:WBD) Advertising Sales unveiled two new advertising solutions, Shop with Max and Moments, aimed at enhancing the streaming experience by integrating shoppable content. These offerings, powered by KERV.ai's AI technology, are designed to provide viewers with a seamless way to purchase products related to what they're watching on Max, the company's streaming platform.

Shop with Max introduces a suite of ad formats that allow viewers to buy items identified within shows and films using a QR code, without disrupting their viewing experience. The service boasts features like Product Showcase, which presents items during a program, and Mobile Shop, a second-screen experience that curates products for purchase on the advertiser's website.

Moments takes contextual advertising further by using AI to align brands with thematic content within Max's library. It offers advertisers precision targeting across 40 curated themes, such as Cooking or Science & Space, ensuring audience engagement with relevant topics.

At the launch, brands like Wayfair (NYSE:W) are set to employ these solutions to connect with viewers. Kara O'Brien, Head of Brand Marketing at Wayfair, expressed enthusiasm for the partnership, highlighting the potential for viewers to easily find and purchase home items inspired by their favorite content on Max.

Warner Bros. Discovery, in collaboration with KERV, continues to innovate in the advertising space, striving to create an ecosystem where brand messages are native and personalized. These advancements are part of the company's broader efforts to redefine the streaming ad experience and offer more integrated, relevant, and engaging viewer interactions.

Information for this article is based on a press release statement from Warner Bros. Discovery.

In other recent news, Warner Brothers Discovery has experienced significant financial shifts and strategic changes. The company's stock has been upgraded to Peer Perform by Wolfe Research, citing potential benefits from industry trends and Warner's Max streaming service's international growth. Macquarie also increased its stock target to $9.00 following Warner Brothers Discovery's first positive GAAP Operating Income and net income since its merger in 2022, despite a 3.6% decline in Q3 2024 revenue.

However, Bernstein downgraded the company's shares from Outperform to Market Perform due to underperformance, particularly after Q2 financial results. Despite this, Warner Brothers Discovery reported strong growth in its Direct-To-Consumer segment during Q3 2024, adding 7.2 million subscribers and reaching over 110 million globally. The DTC revenue rose to $2.6 billion, marking a 9% year-over-year increase.

Warner Brothers Discovery remains optimistic about the Studio's profit rebound in 2025, driven by improved film performance, TV production momentum, and a recovery in gaming, despite over $300 million in write-downs year-to-date. The company has also reduced its debt by over $16 billion and aims to exceed a target of $1 billion in EBITDA by 2025. These are among the recent developments in the company's performance and strategy.

InvestingPro Insights

Warner Bros. Discovery's (WBD) innovative advertising solutions, Shop with Max and Moments, align with the company's efforts to boost revenue streams amid challenging financial conditions. According to InvestingPro data, WBD's revenue for the last twelve months as of Q3 2023 stood at $39.58 billion, with a revenue growth of -5.87% over the same period. These new ad formats could potentially help reverse this trend by creating additional value for advertisers and viewers alike.

InvestingPro Tips highlight that WBD is a "Prominent player in the Entertainment industry," which positions it well to leverage its content library for these new advertising initiatives. The company's valuation "implies a strong free cash flow yield," suggesting that these innovations could contribute to improving its financial health.

Despite recent financial challenges, WBD has shown strong market performance, with InvestingPro data indicating a 31.79% price return over the last month. This positive momentum could be partly attributed to investor optimism about initiatives like Shop with Max and Moments.

For investors seeking a more comprehensive analysis, InvestingPro offers 11 additional tips for WBD, providing deeper insights into the company's financial position and market outlook.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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