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SYDNEY - Wellnex Life Limited (ASX:WNX, AIM:WNX) has divested The Iron Company brand to CW Retail Holdings Pty Ltd, a part of the Chemist Warehouse group, the consumer healthcare company announced Wednesday.
The divestment, which took effect June 30, involved no cash consideration. Instead, Wellnex will receive trade activity support for its Pain Away, Wakey Wakey, and Nighty Night brands within the Chemist Warehouse retail network.
According to the company, The Iron Company brand contributed less than 0.5% to Wellnex’s gross margins. The decision to divest the brand follows an internal review of operations initiated after Wellnex’s listing on London’s AIM market in March 2025.
"With our renewed strategy to focus on our key major brands such as Pain Away, Wakey Wakey and Nighty Night, the Company has taken the opportunity to divest the brand," said Joint CEO Zack Bozinovski in the press release statement.
Wellnex describes itself as an innovative consumer healthcare business that develops, licenses, and markets products and brands to customers in the healthcare market segment.
The divestment represents part of the company’s effort to identify and invest in key brand assets for medium to long-term growth following its AIM listing earlier this year.
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