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NEW YORK - Xcel Brands, Inc. (NASDAQ:XELB) announced on Monday a strategic partnership with TSC Product Lab to launch GemmaMade by Gemma Stafford, a new kitchenware brand developed with chef and baking expert Gemma Stafford. The micro-cap company, currently valued at $2.44 million, maintains impressive gross profit margins of 94% despite trading near its 52-week low of $1.02.
The product line will include bakeware, kitchen tools, food storage solutions, and mixing bowls designed for home cooks and bakers. The collection aims to provide functional and stylish kitchen tools that align with Stafford’s approach to home cooking.
"GemmaMade is a celebration of the home kitchen," said Robert W. D’Loren, Chairman and CEO of Xcel Brands, according to the company’s press release.
Gemma Stafford, creator of the digital brand Bigger Bolder Baking with millions of followers, has worked directly with Xcel and TSC on the development of the product line. The brand reportedly draws inspiration from Stafford’s Irish heritage and baking philosophy.
"I created this line for the everyday bakers and cooks who show up for birthdays, holidays, after-school snacks, and Sunday mornings," Stafford stated in the announcement.
The GemmaMade launch aligns with Xcel Brands’ focus on creator-led businesses. Xcel Brands owns several other brands including Halston, Judith Ripka, and C. Wonder, while holding interests or licensing agreements with additional brands such as Isaac Mizrahi. According to InvestingPro analysis, the company faces significant financial challenges, with its stock declining over 83% in the past year, though current valuations suggest the stock may be undervalued.
The company reports that its brand portfolio reaches over 43 million social media followers with broadcast access to 200 million households. For deeper insights into XELB’s financial health and growth prospects, InvestingPro subscribers can access 20+ additional expert tips and comprehensive analysis through the Pro Research Report, helping investors make more informed decisions.
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