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LOUISVILLE, Ky. - Yum! Brands, Inc. (NYSE: NYSE:YUM), the parent company of KFC, Taco Bell, Pizza Hut, and Habit Burger & Grill, has announced the rollout of Byte by Yum!, an AI-driven collection of Software (ETR:SOWGn) as a Service (SaaS) products aimed at enhancing customer experiences and streamlining restaurant operations worldwide.
The Byte by Yum! platform consolidates various operational systems into one cohesive platform, offering tools for online and mobile app ordering, point of sale, kitchen and delivery optimization, and more. The technology is designed to facilitate easier operations for team members and provide improved service for customers. This digital initiative comes as Yum! Brands demonstrates strong financial performance, with annual revenue reaching $7.22 billion and maintaining a healthy gross profit margin of 48.57%.
Joe Park, Chief Digital & Technology Officer at Yum! Brands, will lead Byte by Yum! while maintaining his current role. Park commented on the launch, expressing excitement about the integration of Byte by Yum! into the company’s technology suite and its potential to simplify processes for employees, franchisees, and customers.
Yum! Brands has been focusing on acquiring and developing emerging technology capabilities in recent years. With Byte by Yum!, legacy technology products such as Poseidon and SuperApp are being phased out. Currently, in the U.S., all four Yum! brands are processing over 300 million digital transactions annually using elements of Byte by Yum!, and the company is rapidly expanding this technology in international markets.
Specific examples of Byte by Yum!’s impact include Taco Bell’s use of integrated online ordering and point of sale technologies to enhance customer experience and Pizza Hut’s improved delivery times and order visibility through the Byte by Yum! kitchen system. KFC globally utilizes the AI restaurant coach for operational consistency and restaurant manager efficiency.
The Byte by Yum! products have led to significant benefits for the company’s brands and franchisees, including digital transaction growth, increased pricing and promotional agility, improved order accuracy, greater inventory forecasting accuracy, and enhanced team member satisfaction. These operational improvements align with the company’s strong financial foundation, as revealed by InvestingPro data showing consistent dividend payments for 21 consecutive years and a recent dividend growth of 10.74%. For deeper insights into Yum! Brands’ financial health and future prospects, investors can access the comprehensive Pro Research Report, available exclusively to InvestingPro subscribers.
Yum! Brands, headquartered in Louisville, Kentucky, operates over 61,000 restaurants in more than 155 countries. The company’s brands are recognized leaders in their respective food categories, and Yum! continues to receive accolades for its sustainability and corporate responsibility efforts. With a return on assets of 24.35% and strong cash generation capabilities, the company demonstrates robust operational efficiency in its global operations.
This announcement is based on a press release statement from Yum! Brands, Inc.
In other recent news, Yum! Brands announced an increase in its quarterly dividend by 6%, reflecting the company’s continued financial growth. This comes after the company’s inclusion in several prestigious lists, such as TIME magazine’s Best Companies for Future Leaders in 2025. In another development, CFRA analyst Alex Fasciano increased the price target on Yum! Brands shares to $153.00, anticipating the company will achieve sales of $8,048 million in 2025. However, TD Cowen and Morgan Stanley (NYSE:MS) both issued more cautious outlooks on the company, with TD Cowen cutting the stock price target to $140 and Morgan Stanley downgrading the stock to Equalweight. Additionally, Yum! Brands announced a significant leadership transition at its KFC division, with Sabir Sami stepping down as CEO and Scott Mezvinsky set to take over the role. These are among the recent developments for Yum! Brands.
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