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MEDIROM Healthcare Technologies Inc. (MRM) announced the launch of a new treasury strategy incorporating cryptocurrency as reserve assets. The Tokyo-based company’s board of directors approved holding Worldcoin (WLD) tokens as part of its diversification strategy.
The company currently holds 6,840 WLD tokens as of October 28, 2025, according to the press release. MEDIROM plans to use these tokens as incentives for users of its MOTHER Bracelet, a smart health tracker, when they provide vital medical data. The program targets users with specific medical conditions to expand data collection efforts.
The treasury strategy includes three primary objectives: exploring business growth opportunities through digital assets, utilizing cryptocurrency as incentives for large-scale vital data collection, and risk hedging through asset diversification. The company also plans to hold Ethereum (ETH) as a secondary digital asset while maintaining cash and deposit liquidity.
MEDIROM’s board approved the cryptocurrency strategy at an extraordinary meeting. The company stated it will continue evaluating cryptocurrency opportunities and conduct risk analysis at each board meeting before implementation of new initiatives.
The company indicated it will maintain transparency regarding its treasury strategy and provide timely disclosures about asset holdings, investment policies, and associated risks as necessary.