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Pop Culture Group Co., Ltd. (CPOP) announced plans to enter the cryptocurrency sector with initiatives set to launch in July 2025. The Chinese cultural content company stated it aims to integrate cryptocurrency payment solutions into its business operations.
The company cited three reasons for the move: implementing efficient payment systems with lower transaction costs for global ticketing and merchandise, integrating cryptocurrency technology across operations including offline events and digital collectibles, and supporting its digital transformation efforts.
"The technological architecture and token-based economic model of cryptocurrencies demonstrate significant commercial application value," said Mr. Huang, CEO of Pop Culture Group. "Their efficient on-chain transaction processing capabilities and compatibility with diverse consumer scenarios will be instrumental in building the next generation of cultural consumption infrastructure."
Pop Culture Group operates in the Chinese cultural industry with services including live performances, artist management, intellectual property rights, film and television production, and entertainment marketing. The company is incorporated in the Cayman Islands with main operations in China.
The company’s business spans online and offline platforms, covering live entertainment events such as concerts and music festivals, digital entertainment services, artist management, and investment in film and television content featuring Chinese pop culture elements.
Information in this article is based on a company press release.