Street Calls of the Week
Reliance Global Group, Inc. (RELI) announced it completed its initial digital asset purchase under its Digital Asset Treasury initiative, acquiring Ethereum. The purchase represents the first step in the company’s plan to build a diversified digital asset portfolio that will include Bitcoin, Ethereum and Solana.
The company plans to fund these activities through cash reserves and other approved corporate financing tools. Reliance established the Digital Asset Treasury initiative to pursue long-term capital appreciation through blockchain-based participation.
Reliance formed a dedicated Crypto Advisory Board to guide management and the Board of Directors in oversight, risk management, and execution of digital asset initiatives. The advisory board will provide expertise on treasury management, blockchain integration, and governance practices for the company’s digital asset expansion.
"This first Ethereum transaction is an important milestone for Reliance as we expand into digital assets," stated Ezra Beyman, Chairman and Chief Executive Officer. "It demonstrates our commitment to ensuring that our operational systems – covering custody, governance, accounting, and compliance – are equipped to support this strategy on a larger scale."
Beyman said the company expects to continue purchasing Ethereum and other digital assets in measured increments, applying a disciplined approach to capital allocation as the treasury position develops.
The company operates technology-enabled insurance solutions through RELI Exchange and 5MinuteInsure.com, leveraging artificial intelligence, data mining, and distribution models. Reliance indicated it seeks to apply similar innovation to the blockchain ecosystem to pioneer convergence of InsurTech and decentralized finance.
The announcement was made through a press release statement on September 17, 2025.