NovaBay Pharmaceuticals, Inc. (NYSE American: NBY) announces 20% discounts on Avenova®-branded eyecare products and product bundles during Amazon Prime Day being held July 16-17, 2024.
“Prime Day has been a highly productive event for NovaBay in past years and conveniently falls during National Dry Eye Awareness Month when there is increasing focus on this chronic condition that affects about 25 million Americans,” said Justin Hall, NovaBay CEO. “The discounts allow our loyal customers to stock up on the Avenova products they regularly use while also enticing them to try other products in our dry eye regimen that may provide additional relief from this often-multifactorial condition."
“The Prime Day event also benefits NovaBay by prompting new users to try our high-quality Avenova products,” he added. “We have found these new users often return as repeat customers, thus helping to build our business. In fact, last week we announced that the number of Avenova Subscribe & Save customers on Amazon, which is our largest sales channel, increased 123% since the beginning of 2022.”
NovaBay offers a full portfolio of scientifically developed products for each step of the standard at-home dry eye treatment regimen. These include Avenova Lid & Lash Solution, Avenova Lubricating Eye Drops for instant relief, Avenova Warm Eye Compress to soothe the eyes and the i-Chek by Avenova to monitor physical eyelid health. NovaBay also offers Avenova product bundles specifically designed to provide easy, affordable and effective solutions for individualized needs.