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Scott E. Oaksmith, Senior Vice President and Chief Financial Officer of Choice Hotels International Inc . (NYSE:CHH), recently sold 1,780 shares of the company’s common stock. The sale was executed on March 4, 2025, at a price of $144.40 per share, amounting to a total transaction value of $257,032. Following this transaction, Oaksmith retains ownership of 32,014 shares in the company. According to InvestingPro data, the company maintains impressive gross profit margins of 89.5% and currently trades at a P/E ratio of 23.2, suggesting the stock is slightly overvalued relative to its Fair Value.
This sale was conducted under a 10b5-1 trading plan, which Oaksmith adopted on June 7, 2024. Such plans allow insiders to set up a predetermined schedule for selling stocks, providing an affirmative defense against accusations of insider trading. InvestingPro analysis reveals the stock generally trades with low price volatility, with a beta of 1.25, and has maintained dividend payments for 22 consecutive years. For deeper insights into Choice Hotels’ financial health and valuation metrics, including exclusive ProTips and comprehensive analysis, check out the detailed Pro Research Report available on InvestingPro.
In other recent news, Choice Hotels International, Inc. reported its fourth quarter 2024 earnings, with EBITDA reaching $140 million, surpassing JPMorgan’s estimates by 6% and showing a 12% year-over-year growth. This was attributed to higher marketing and reservation revenues and better-than-expected Owned Hotel revenues. Meanwhile, Morgan Stanley (NYSE:MS) downgraded Choice Hotels from Equalweight to Underweight, citing competitive pressures and weaker free cash flow conversion as reasons for the adjustment. The firm also revised the price target to $129.00 from $145.00, reflecting concerns over net unit growth and RevPAR performance compared to peers.
Additionally, Choice Hotels announced the upcoming departure of Robert McDowell, its Chief Commercial Officer, effective January 15, 2025. This leadership change was disclosed in a recent SEC filing, although no successor has been named yet. The company continues to navigate challenges in the hospitality sector, and investors will be watching closely for strategic shifts following McDowell’s exit. JPMorgan, on the other hand, raised its price target for Choice Hotels to $139.00 while maintaining an Underweight rating, noting potential underperformance relative to peers. The firm’s analysis suggests that the company’s domestic revenue per available room saw a 4.5% increase year over year, with hurricane-related business contributing to this growth.
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