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Brian Gleason, the Chief Revenue Officer and President of Retail Media at Criteo S.A. (NASDAQ:CRTO), has recently sold a significant portion of his holdings in the company. According to a Form 4 filing with the Securities and Exchange Commission, Gleason sold a total of 15,151 ordinary shares on February 27, 2025. The shares were sold at prices ranging from $38.42 to $38.45, resulting in a total transaction value of $582,343. The sale comes as InvestingPro data shows Criteo trading below its Fair Value, with the stock down 8.58% over the past week despite strong fundamentals, including a perfect Piotroski Score of 9.
Following these transactions, Gleason retains ownership of 102,168 ordinary shares in Criteo. The sales were executed as part of a pre-arranged trading plan under Rule 10b5-1, which allows company insiders to set up a predetermined plan for selling stocks. This ensures that the transactions occur in compliance with insider trading regulations. Notably, the company maintains strong financial health with more cash than debt on its balance sheet and a healthy current ratio of 1.17.
Criteo, a global technology company, specializes in providing advertising services. The company’s shares are represented by American Depositary Shares, each equivalent to one ordinary share. With a market capitalization of $2.08 billion and robust profitability metrics, including a 50.84% gross margin, Criteo demonstrates solid operational performance. Get deeper insights into Criteo’s valuation and 12 additional exclusive tips with InvestingPro.
In other recent news, Criteo S.A. reported fourth-quarter results for 2024 that exceeded market expectations, prompting BMO Capital Markets to increase its price target for the company from $48 to $60 while maintaining an Outperform rating. The company’s Contribution ex-TAC rose 2% above consensus estimates, and its adjusted EBITDA was 22% higher than anticipated, thanks to a strong holiday season. DA Davidson also maintained a Buy rating with a $53 price target, adjusting financial estimates due to currency exchange challenges affecting Criteo’s revenue. Despite these adjustments, DA Davidson remains optimistic about Criteo’s potential.
Additionally, Benchmark analysts reiterated a Buy rating with a $51 target, expressing confidence in the company’s growth prospects. The analysts noted potential opportunities from easing retail media take rates and Microsoft (NASDAQ:MSFT) advertiser volumes. In leadership news, Criteo announced the appointment of Michael Komasinski as CEO, effective February 15, 2025, succeeding Megan Clarken. The board expressed confidence in Komasinski’s expertise in AdTech and product development, anticipating his leadership will drive Criteo’s AI-fueled transformation.
Stifel analyst Mark Kelley noted that Komasinski’s appointment removes uncertainty and praised his extensive experience. Investors responded positively to the leadership change, with expectations that Komasinski will enhance Criteo’s position in the competitive AdTech landscape. As the company prepares to release its fourth-quarter results and provide guidance for 2025, stakeholders are keenly observing how these developments will impact Criteo’s future trajectory.
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