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In a recent filing with the Securities and Exchange Commission, Ibrahim Maha Saleh, a director at Deckers Outdoor Corp (NYSE:DECK), disclosed the sale of company stock valued at approximately $32,722. The transactions, which took place on June 6, 2025, involved the sale of 300 shares of common stock at prices ranging from $109.02 to $109.72 per share. The sale comes as DECK’s stock has declined 45% over the past six months, though InvestingPro analysis indicates the company maintains strong fundamentals with a perfect Piotroski Score of 9.
These sales were executed under a Rule 10b5-1 Trading Plan, a prearranged trading plan that allows insiders to sell a predetermined number of shares at a predetermined time. Following these transactions, Ibrahim’s direct ownership stands at 10,681 shares. The company maintains robust financial health with more cash than debt on its balance sheet and a current ratio of 3.72x.
The sales were conducted in multiple transactions, with the price per share ranging from $108.62 to $109.43. This information is available for further review upon request to Deckers Outdoor Corp or the SEC. For comprehensive insider trading analysis and 12 additional key insights about DECK, visit InvestingPro to access the full research report.
In other recent news, Deckers Outdoor Corporation has been the focus of several analyst updates following its latest earnings report. UBS analysts maintained their Buy rating on Deckers, expressing optimism about the company’s future earnings per share and projecting a potential 60% upside for the stock. They highlighted the strong performance of the UGG brand and anticipated accelerated growth for the Hoka brand. Meanwhile, Stifel analysts maintained a Hold rating with a price target of $127, noting that while UGG exceeded revenue expectations, Hoka’s sales fell short. They expressed caution about Hoka’s growth prospects, particularly in the U.S. market.
BofA Securities adjusted its price target for Deckers to $128, maintaining a Neutral rating, citing concerns about Hoka’s ability to recover its growth momentum in the competitive running market. Truist Securities reduced their price target significantly to $130 but kept a Buy rating, highlighting investor concerns due to the lack of financial guidance from Deckers. Williams Trading also revised its price target down to $129 while maintaining a Buy rating, pointing out the mixed earnings performance and lack of fiscal year 2026 guidance.
Overall, analysts appear divided in their outlooks, with some expressing optimism about Deckers’ brands and others adopting a more cautious stance due to uncertainties surrounding Hoka’s growth and broader economic factors.
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