Deluxe Corp CEO Barry McCarthy acquires $64,582 in common stock

Published 10/03/2025, 17:02
Deluxe Corp CEO Barry McCarthy acquires $64,582 in common stock

Deluxe Corp (NYSE:DLX) President and CEO Barry C. McCarthy has acquired 3,926 shares of the company’s common stock, valued at approximately $64,582. The transaction, executed on March 10, 2025, was carried out at a weighted average price of $16.45 per share, with individual trades occurring at prices ranging from $16.19 to $16.54. According to InvestingPro analysis, the stock appears undervalued at current levels, trading at an attractive P/E ratio of 13.8x with impressive gross profit margins of 53%.

Following this purchase, McCarthy’s direct ownership of Deluxe Corp stock increased to 272,851 shares. The acquisition was part of a pre-arranged trading plan under Rule 10b5-1, which allows insiders to set up a trading plan for selling stocks they own. This insider purchase comes as the stock has fallen significantly over the past three months, while maintaining its impressive 55-year streak of consecutive dividend payments.

This transaction reflects McCarthy’s continued investment in Deluxe Corp, a company known for its manufacturing of blankbooks, looseleaf binders, and related products. The company currently offers a substantial 7.3% dividend yield and maintains strong financial health metrics. Get deeper insights into insider trading patterns and 10+ additional exclusive tips with InvestingPro.

In other recent news, Deluxe Corporation reported its fourth-quarter 2024 earnings, surpassing expectations with an earnings per share (EPS) of $1.18, significantly higher than the forecasted $0.83. Despite a 3.2% decline in total revenue to $2,122 million year-over-year, the company improved its adjusted EBITDA by 3.9% to $406 million, indicating enhanced operational efficiency. Deluxe also projected stable revenue and EPS growth for 2025, with anticipated revenue between $2,090 million and $2,155 million. In a strategic move, Deluxe appointed Morgan M. Schuessler, a payments industry veteran, to its Board of Directors, aiming to bolster its board with specialized expertise. Schuessler’s extensive experience is expected to drive growth in Deluxe’s payments business. The company has also launched new products, including the Deluxe Payment Platform, to enhance its competitive edge. Furthermore, Deluxe announced the refinancing of its 2026 debt maturities, extending them to 2029, which aligns with its strategic priorities for debt management and growth.

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