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In a recent transaction, DraftKings Inc. (NASDAQ:DKNG) director Jocelyn Moore sold 3,136 shares of Class A Common Stock, valued at approximately $110,638. The shares were sold at a price of $35.28 each on May 30, 2025. Following this transaction, Moore retains direct ownership of 5,947 shares. With a current market capitalization of $17 billion, InvestingPro analysis indicates DraftKings is currently undervalued based on its Fair Value model.
The sale was conducted under a pre-arranged trading plan, known as a 10b5-1 plan, which was adopted on December 6, 2024. This allows insiders to set up a predetermined schedule for selling stocks, helping to avoid potential accusations of insider trading. According to InvestingPro data, DraftKings maintains a "FAIR" overall financial health score, with analysts maintaining a bullish consensus on the stock.
In addition to her direct holdings, Moore also indirectly owns 25,648 shares through The Mustard Seed Living Trust. This transaction is part of the ongoing financial activities of DraftKings’ insiders, which are closely monitored by investors for insights into the company’s financial health and insider confidence. For comprehensive insider trading analysis and additional insights, investors can access DraftKings’ detailed Pro Research Report, available exclusively on InvestingPro.
In other recent news, DraftKings Inc. is navigating several developments impacting its financial outlook. The company reported strong first-quarter engagement, with user activity remaining high, despite challenges during the March Madness tournament affecting revenue growth. DraftKings’ management has revised its 2025 revenue guidance to $6.2-6.4 billion, down from $6.3-6.6 billion, and adjusted EBITDA guidance to $800-$900 million. Macquarie adjusted its price target for DraftKings to $53, maintaining an Outperform rating, while Benchmark raised its target to $45, citing positive trends in user engagement and sportsbook hold. Citi and UBS analysts both maintained Buy ratings, with price targets of $55 and $58, respectively, highlighting optimism despite regulatory challenges in Illinois. The Illinois Senate’s approval of a new tax on online sportsbook operators, effective July 2025, could impact DraftKings’ EBITDA by $30 to $40 million in the latter half of the year. Analysts suggest DraftKings might reduce promotional activities in Illinois to mitigate the tax impact. DraftKings is also focusing on enhancing its parlay offerings and live betting options to differentiate itself from competitors like FanDuel.
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