Bullish indicating open at $55-$60, IPO prices at $37
Maurice J. Duca, a ten percent owner of Appfolio INC (NASDAQ:APPF), a $9.7 billion market cap company with a GREAT financial health score according to InvestingPro, sold 5,000 shares of Class A Common Stock on August 8, 2025, according to a Form 4 filing with the Securities and Exchange Commission. The sales, executed under a pre-arranged 10(b)5-1 trading plan, resulted in a total transaction value of $1.6 million.
The shares were sold in multiple transactions at prices ranging from $283.3 to $290.54. Specifically, Duca sold 3,200 shares directly, resulting in proceeds of approximately $917,258. Additionally, shares held by family trusts and pension trusts, for which Duca serves as trustee, were sold for approximately $686,971.
Following these transactions, Duca directly owns 70,795 shares of Appfolio INC. He also has indirect ownership through family trusts, pension trusts, and LLCs including IGSB Cardinal I, LLC, IGSB Gaucho Fund I, LLC, and IGSB Cardinal Core BV, LLC.
In other recent news, AppFolio reported strong second-quarter earnings for 2025, surpassing Wall Street expectations. The company achieved earnings per share of $1.38, which exceeded the projected $1.27, marking an 8.66% increase. Revenue also outperformed expectations, reaching $236 million against the anticipated $230.1 million. Piper Sandler took note of this growth acceleration, upgrading AppFolio’s stock rating from Neutral to Overweight and raising the price target to $350. DA Davidson also adjusted its price target for AppFolio, increasing it to $375 from $350, while maintaining a Buy rating. In leadership news, AppFolio appointed Tim Eaton (NYSE:ETN) as the permanent Chief Financial Officer, effective July 30. Eaton has been with the company since 2020 and previously served as Interim CFO. These developments reflect the company’s ongoing strategic initiatives and leadership stability.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.