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Travis Boersma, the Executive Chairman of Dutch Bros Inc. (NYSE:BROS), recently executed a series of stock sales amounting to approximately $109.6 million. The transactions were carried out over two days, February 21 and February 24, 2025, under a pre-established Rule 10b5-1 trading plan. The sales come as Dutch Bros, currently valued at $5.57 billion, has seen its stock surge over 162% in the past year.
On February 21, Boersma sold shares totaling around $67.3 million, with sale prices per share ranging from $75.8293 to $82.5541. These transactions were managed through DM Trust Aggregator, LLC, a company in which Boersma holds a managerial position.
Further sales on February 24 amounted to approximately $42.3 million, with prices per share ranging from $72.6842 to $76.2340. These transactions were executed through DM Individual Aggregator, LLC, another entity associated with Boersma.
Following these sales, Boersma retains a significant number of shares in Dutch Bros, maintaining his position as a key stakeholder in the company. According to InvestingPro analysis, which offers 20+ additional insights about BROS, the stock currently trades above its Fair Value. Subscribers can access the comprehensive Pro Research Report, available for Dutch Bros and 1,400+ other top US stocks, for detailed valuation metrics and expert analysis.
In other recent news, Dutch Bros Inc. has reported significant developments that are capturing the attention of investors. The company released its fourth-quarter results, which highlighted strong same-store sales growth and improved customer traffic, leading to better margins and earnings. Dutch Bros provided guidance for 2025, projecting revenue between $1.555 and $1.575 billion, with same-store sales growth estimated at 2-4%. UBS, Stifel, JPMorgan, and TD Cowen have all adjusted their price targets for Dutch Bros, reflecting confidence in the company’s growth trajectory. UBS raised its target to $90, Stifel to $74, JPMorgan to $80, and TD Cowen to $89, each maintaining a Buy or Overweight rating.
Analysts have noted the effectiveness of Dutch Bros’ strategic initiatives, such as Mobile Order and Pay, and the potential introduction of food options in 2026. The company also plans to open more than 160 new shops and has set a capital expenditure guidance below consensus estimates, indicating a strategic shift towards build-to-suit openings. Additionally, Dutch Bros appointed Kory Marchisotto as an independent director on its Board of Directors, bringing her expertise in brand development and marketing to the company. These developments underscore the company’s focus on expansion and innovation, with an emphasis on engaging younger demographics.
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