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Travis Boersma, the Executive Chairman of Dutch Bros Inc. (NYSE:BROS), recently sold a significant portion of his holdings in the company. According to a recent filing, Boersma disposed of Class A Common Stock worth approximately $9.97 million. The sale comes as Dutch Bros, now valued at $5.57 billion, has seen its stock surge nearly 147% over the past six months, trading close to its 52-week high of $86.88.
The transaction took place on February 27, 2025, and involved a series of sales at prices ranging from $75.21 to $78.89 per share. Following these sales, Boersma retains ownership of over 3.5 million shares through DM Trust Aggregator, LLC and DM Individual Aggregator, LLC. With revenue growth of 32.6% and analysts maintaining a strong buy consensus, InvestingPro analysis suggests the stock is currently trading above its Fair Value.
These transactions were executed automatically under a pre-established Rule 10b5-1 trading plan, which allows insiders to set up a predetermined schedule for buying or selling stock. For comprehensive insider trading analysis and 18 additional key insights about Dutch Bros, explore the detailed Pro Research Report available on InvestingPro.
In other recent news, Dutch Bros Inc. has reported strong fourth-quarter results, with a notable rise in same-store sales and improved margins. UBS analyst Dennis Geiger raised the company’s price target to $90, maintaining a Buy rating, citing robust customer traffic and strategic initiatives expected to drive growth through 2025 and 2026. Stifel analysts also increased their price target to $74, highlighting Dutch Bros’ product innovation and advertising strategies that have reinforced sales layers. Meanwhile, JPMorgan adjusted its price target to $80, praising the company’s Mobile Order and Pay initiatives and labor efficiency, which have contributed to better-than-expected results.
TD Cowen’s analyst Andrew Charles increased the price target to $89, expressing optimism about Dutch Bros’ growth trajectory and potential for positive free cash flow in 2025. The company plans to open more than 160 new locations, with capital expenditure guidance set between $240 and $260 million, reflecting a strategic shift towards build-to-suit openings. Dutch Bros is also testing a new food platform, anticipated to enhance sales in 2026. Additionally, the company appointed Kory Marchisotto as an independent director on its Board of Directors, a move seen as strengthening its brand and supporting growth. These developments underscore Dutch Bros’ strategic positioning and expansion efforts across its operational markets.
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