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In a recent transaction, Daniel Nicholas, the Chief Product Officer of Etsy Inc . (NASDAQ:ETSY), sold shares of the company valued at approximately $75,726. The sales were executed on March 3rd, 2025, as part of a pre-arranged trading plan under Rule 10b5-1, which Nicholas adopted on August 12, 2024. The transaction comes as Etsy, currently valued at $5.36 billion, trades near its 52-week low of $47.10, with InvestingPro analysis suggesting the stock may be undervalued.
The sales involved two separate transactions of Etsy’s common stock. The first transaction saw 586 shares sold at a weighted average price of $49.96, with the shares trading in a price range from $49.545 to $50.49. The second transaction involved the sale of 914 shares at a weighted average price of $50.82, with trading prices ranging from $50.60 to $51.40. The stock currently trades at a P/E ratio of 18.91, with notable price volatility according to InvestingPro metrics, which offers 12 additional key insights about Etsy’s financial health and market position.
Following these transactions, Nicholas’s direct ownership in Etsy stands at 20,698 shares.
In other recent news, Etsy’s fourth-quarter earnings report has drawn varied responses from analysts, focusing on its Gross Merchandise Sales (GMS) and profitability. Cantor Fitzgerald noted a 3% shortfall in GMS against expectations, yet highlighted that earnings before interest, taxes, depreciation, and amortization (EBITDA) surpassed estimates by 2%. The firm maintained a Neutral rating but lowered its price target to $43, citing uncertainties in Etsy’s outlook. Guggenheim also reduced its price target to $70 while keeping a Buy rating, acknowledging a 3-4% adjusted EBITDA beat but revising its 2025 GMS and adjusted EBITDA expectations downward.
Loop Capital cut its price target to $40 and maintained a Sell rating, expressing concerns over the ongoing decline in GMS and recent executive changes. Meanwhile, Raymond (NSE:RYMD) James adjusted its price target to $60, maintaining an Outperform rating, and highlighted Etsy’s attractive valuation and potential for improvement in the latter half of the year. Goldman Sachs reiterated a Sell rating with a $45 target, pointing out a nearly 7% year-over-year decline in consolidated GMS, though noting better-than-expected EBITDA margins.
These developments reflect the challenges Etsy faces in a competitive e-commerce market, with varying analyst perspectives on the company’s strategic direction and financial health. The company’s focus on improving user engagement and expanding marketing channels has been noted as a potential driver for future growth, despite current hurdles. As Etsy navigates these dynamics, analysts continue to assess its performance and prospects.
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